trading-desk



The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

MediaBank Launches Trading Desk Platform

Written on
January 4th 2012
Author
Brian LaRue

ADOTAS – Multichannel technology provider MediaBank announced recently it’s created a trading desk platform for ad agencies. With this trading desk capability, which the company is presenting as a white-label package that agencies can customize to suit their own needs, agencies will be able to buy media in real time ... more...

Casale Opens Premium Exchange for Elite Pub Base

Written on
August 12th 2011
Author
Gavin Dunaway

ADOTAS – Basically joining the private exchange cause, Casale Media has opened up CasaleX, imbuing its 3,000 hand-picked premium publishers with the power of real-time bidding. Casale pubs will be able to select what and how much inventory they want to offer to selected DSPs and trading desks through the ... more...

Sparks Fly Over Agency Trading Desks at OMMA AdNets

Written on
July 22nd 2011
Author
Gavin Dunaway

ADOTAS – Lovers of drama and the ad tech space are in for a treat, as a panel from the OMMA AdNets conference transcended from being a snorefest in which the same talking heads make the same statements they make at every conference into a tension-filled debate over the role ... more...

It’s the Relevance, Stupid

Written on
May 19th 2011
Author
Peter Gasparini

ADOTAS – We’re suffering from a paralysis of analysis in the digital ad business. The latest example is in the excellent report put out April 18 from Nielsen and 24/7 Real Media. The survey quantified what this business has known for a long time: Click-through rates have slipped to occasionally ... more...

TRAFFIQ Taps Bizo for Its Business End

Written on
December 14th 2010
Author
Gavin Dunaway

ADOTAS – The holidays may be when many companies slow down and start daydreaming about fruitcakes and sugarplums, but TRAFFIQ has got business on its mind. The agency workflow tool has partnered with B2B targeting platform Bizo and its database of 85 million businesspeople worldwide. In effect, advertisers on TRAFFIQ will ... more...

TRAFFIQ Get Its Paid Search On

Written on
December 2nd 2010
Author
Gavin Dunaway

ADOTAS – While some search marketers are wading into display waters, display technology firms are also expanding into the SEM game. A month after launching a trading desk for both guaranteed display and real-time audience buying, TRAFFIQ has introduced its Search Desk, which will allow clients to manage their display and paid ... more...

Answers Served: Collective Delivers Knockout With Upgraded AMP Platform and Exchange

Written on
November 10th 2010
Author
Gavin Dunaway

ADOTAS – Collective dropped a one-two combination on the display advertising arena recently — first there was the enhanced version 4.0 of the AMP display management, audience targeting and analytics platform aimed at publishers, followed by the Collective Exchange, which offered trading desks access to the firm’s inventory and audience ... more...

TRAFFIQ Builds Itself a Trading Desk

Written on
November 3rd 2010
Author
Gavin Dunaway

ADOTAS – Two is usually better than one, so why not install two ways of media buying in a single display platform? TRAFFIQ just opened up its Trading Desk for duty, offering clients a single platform for both guaranteed display and real-time audience buying. Platform users will be able to ... more...