trademob
Game On: App Marketers Increase Engagement With Native Ads
ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s [...] more...
Infographic: Breaking Into the App Store Top 10
ADOTAS – Mobile app marketing platform Trademob put together this infographic that outlines the estimated cost of achieving a top 10 rank in the App Store. Specifically, the graphic illustrates the effects of boost/burst campaigns and how they drive organic installs. Subscribe to the free Adotas.com Newsletter addthis_url [...] more...
RIP, UDID: Is IDFA the Long-Term Solution?
ADOTAS – As of today, Apple will no longer be accepting new apps, or updates of apps, that use the UDID, or Unique Device Identifier, of an iOS device to collect user information for targeted advertising. The change was officially announced by Apple on its Developers page on [...] more...
Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising. We see this expanding on three fronts in 2013. 1: Globally, Canada will join the list of countries implementing [...] more...
UPDATED: Mobile Magic Makers Are Psyched By Prospect of Smaller iPad
Tuesday’s introduction of the iPad Mini is being met with no small amount of enthusiasm from those in and around the mobile ad space. Glenn Kiladis, vice president and general manager, FreeMyApps, Fiksu: “Apple’s iPad Mini will certainly provide an array of tablet marketing opportunities. The smaller form factor and lighter weight [...] more...
Trademob Releases Updated SDK in Response to iOS 6
NEW YORK (September 25, 2012) – Trademob, Europe’s leading data-driven mobile app marketing platform, announced today the release of the company’s new SDK for iOS 6. The updated software development kit will support Apple’s new user identification system and continue to integrate Trademob’s unique fingerprinting solution to ensure comprehensive, accurate [...] more...
Adblade for Mobile™ Lets Marketers Reach Consumers on Mobile Devices
NEW YORK, NY (September 17, 2012) – Adblade, the world’s only ultra-premium ad network, today announced the launch of Adblade for Mobile™, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile™ offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC [...] more...
Study: 40 Percent of Mobile Ad Clicks Are Useless
Mobile app marketing platform Trademob conducted a study in June that examined 6 million ad clicks from mobile devices. Among its findings: 4 of every 10 ad clicks are useless and generate a conversion rate of less than 0.1 percent. 18 percent of all ad clicks are fraudulent, often the result of bots. 22 [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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