trademark
The Bright Future in New Age Advertising: The Big List of Big Facts
Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership [...] more...
Trademark Law and gTLDs: Will the Puzzle Come Together?
ADOTAS – Global trademark laws have served the business community well during the last century. But is it possible that with the advent of ICANN (International Association for Assigned Names and Numbers) gTLD (generic top-level domains), a new layer of speed and protection could complement the trademark holders to further [...] more...
gTLD: War of Words
ADOTAS – Why would the Association of National Advertisers (ANA), representing 400 member organizations and their 10,000 brands that spend $250 billion annually, be so wrong about ICANN’s generic top-level domain (gTLD) program? They’re complaining as if new gTLDs are being sold overnight in dark alleys with a no questions [...] more...
Twitter marketing, direct mail and affiliate linking defended
ADOTAS — Some of the reader comments on this past week’s news. Email sails as direct mail fails Bruce Biegel: “Since when is email revenue up to $12BB? Have seen alot of numbers in the past on email but never close to this? Also since email arguably does not work well for marketing acquisition, [...] more...
Google might welcome AdWords trademark court battle
ADOTAS — Could an attempt to create a class action lawsuit based on the search giant’s AdWords finally settle a long-simmering trademark dispute? Google allows advertisers to buy search terms, including trademarks of rival advertisers. The buyers can then use them in displays on the top or right side of the [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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