trademark



Report: Feds Let King.com Trademark the Word ‘Candy’

Written on
January 21st 2014
Author
Adotas

ADOTAS (via Mashable) — From the “Your Government at Work/You Can’t Make This Shit Up” Department: The makers behind the popular mobile game Candy Crush Saga have received a sweet treat from the United States Patent and Trademark Office. Almost a year after King.com Limited initially filed a trademark claim for ... more...

Global Name Branding Challenges & the New Digital Age

Written on
May 30th 2013
Author
Naseem Javed

ADOTAS — Naming rules originated from common sense, transformed into common laws, and later created the trademark philosophy to govern “naming” as a prime and civil component of businesses across the globe.  This centuries-old thinking is almost like what electricity is to the Internet. Basically without the core component they ... more...

Brands & the Next Internet Wave: What You Need To Know

Written on
May 21st 2013
Author
David Mitnick

ADOTAS – For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came the growth of websites, which took consumer attention from traditional media and eventually attracted an increasing percentage of media budgets. Next came a tidal wave of social media outlets like ... more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

Trademark Law and gTLDs: Will the Puzzle Come Together?

Written on
January 11th 2012
Author
Naseem Javed

ADOTAS – Global trademark laws have served the business community well during the last century. But is it possible that with the advent of ICANN (International Association for Assigned Names and Numbers) gTLD (generic top-level domains), a new layer of speed and protection could complement the trademark holders to further ... more...

gTLD: War of Words

Written on
August 18th 2011
Author
Naseem Javed

ADOTAS – Why would the Association of National Advertisers (ANA), representing 400 member organizations and their 10,000 brands that spend $250 billion annually, be so wrong about ICANN’s generic top-level domain (gTLD) program? They’re complaining as if new gTLDs are being sold overnight in dark alleys with a no questions ... more...

Twitter marketing, direct mail and affiliate linking defended

Written on
May 22nd 2009
Author
Edward Barrera

ADOTAS — Some of the reader comments on this past week’s news. Email sails as direct mail fails Bruce Biegel: “Since when is email revenue up to $12BB? Have seen alot of numbers in the past on email but never close to this? Also since email arguably does not work well for marketing acquisition, ... more...

Google might welcome AdWords trademark court battle

Written on
May 14th 2009
Author
Edward Barrera

ADOTAS — Could an attempt to create a class action lawsuit based on the search giant’s AdWords finally settle a long-simmering trademark dispute? Google allows advertisers to buy search terms, including trademarks of rival advertisers. The buyers can then use them in displays on the top or right side of the ... more...