tracking
It’s (Past) Time to Solve the Mobile Dilemma
Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what is [...] more...
Who Ate My Cookies? “Do Not Track” Legislation Will Hit Mid-Market Hardest
ADOTAS – A recent resurgence of display ads for B2B marketing might well point to a bright spot in a lackluster economy. Indeed, with the Interactive Advertising Bureau reporting a $31 billion business in 2011, internet advertising revenue numbers indicate a clear jump compared to 2010. But the rising success [...] more...
At IAB Marketplace, Strong Words About Do Not Track
ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis [...] more...
Mind Your Own eBusiness
ADOTAS – Getting some privacy used to be as simple as locking your door or finding a nice, quiet spot somewhere. Keeping your information private was as simple as putting it away in a locked drawer or safe. Well, those days are long gone, and many consumers are not happy about it. The Information [...] more...
Attribution Defined: What Every Marketer Needs to Know Now
ADOTAS - Someone at a recent conference Tweeted a link to an article explaining the difference between attribution and optimization as it pertains to paid search and online marketing. I am unsure what one has to do with the other, but I am guessing that some people are using the [...] more...
Online Tracking: FTC Chair Leibowitz Needs to Lead by Example
ADOTAS – Yesterday at an event sponsored by a large group of privacy watchdogs (the ACLU, Center for Digital Democracy, Consumer Action, Consumer Federation of America, Consumers Union, Consumer Watchdog, Electronic Privacy Information Center, Privacy Rights Clearinghouse, US PIRG and World Privacy Forum to be exact) called “Yes, They [...] more...
FTC Patrolling for Non-OBA User Data Collection
ADOTAS – It appears the FTC may, at long last, be realizing that curbing perceived targeted marketing abuses would likely lead to undesired and potentially disruptive consequences, including undermining the implicit bargain that drives the Internet — an exchange of value between consumers and content providers. The Commissioner for the FTC [...] more...
Online Privacy: Trading Perceptions for Reality
ADOTAS – Misperceptions cloud reality and blind us from viewing things as they actually are. Whenever you introduce something new, there exists a degree of fear, uncertainty and doubt (FUD). While FUD frequently has no basis in reality, it absolutely impacts reality by causing actions that are based on perceptions [...] more...
Using Tag Management for Do-Not-Track
ADOTAS – Tag management systems have plenty of advantages: they reduce the need for IT resources, speed up page loading time, and improve overall site performance. There’s another, equally critical advantage baked into some (but not all, it must be mentioned) tag management systems. They can help marketers, site owners, [...] more...
More Technical Details in KISSmetrics’ eTag Saga
ADOTAS – It looks like what appears on screen when a cat runs across the keyboard: VAR KMCID=’Z9iGGN1n1-zeVqbgzrlKkl39hiY’; if(typeof(_kmil) == ‘function’)_kmil(); That’s the contents of the global identifier variable KMCID set when a user hit any site using KISSmetrics’ tracking technology (such as Hulu or Spotify) before July 29 and the third-party [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders to [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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