tracking



CAKE Unveils ‘Next Evolution in Mobile App Tracking’

Written on
March 19th 2014
Author
AdotasWire

NEWPORT BEACH, Calif. – March 19, 2014 – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced the release of CAKE Mobile, a tracking and analytics solution for mobile performance campaigns. Packed with advanced features, CAKE Mobile is fully integrated into a multi-channel performance marketing platform that ... more...

xAd More Than Doubles Revenue in 2013, Ends the Year on a $65M Run Rate

Written on
January 28th 2014
Author
AdotasWire

NEW YORK, January 28, 2014 (ADOTAS) — xAd, the only global mobile-location ad platform, today announced that it more than doubled revenue in 2013, ending the year on a $65M run rate while maintaining profitability. The company also grew its national client base by more than 300% and increased staff ... more...

Get Ready for the Future: Ad Tech Industry Predictions for 2014

Written on
January 2nd 2014
Author
Richard L. Tso

ADOTAS – The ad industry has witnessed tremendous change this year, with programmatic advertising hitting the mainstream, the rise of video ads on Vine and the move towards cookie-less ad tracking across devices. As we quickly approach 2014, industry pundits are lining up to share their ad predictions for the ... more...

New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google

Written on
December 9th 2013
Author
AdotasWire

NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google’s expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web ... more...

Transcending The Cookie: The New Tracking Paradigm

Written on
September 16th 2013
Author
Richard L. Tso

ADOTAS — First-generation ad targeting technologies relied heavily on the infamous cookie – a small line of text with ID tag that is integrated into people’s web browsers, giving advertisers the ability to identify and send consumers relevant ads online. Like virtual door keys, cookies allow a website to recognize ... more...

Exclusive Q&A With MediaShift CEO David Grant: WiFi Is The New Cookie

Written on
September 10th 2013
Author
Richard L. Tso

ADOTAS – MediaShift is an ad company that looks at data from WiFi networks to deliver cross-device advertising campaigns to consumers. Instead of looking at legacy ad cookie-information, their patented technology looks to the network to help assemble audience segments for advertisers and agencies around the globe. Adotas sat down with MediaShift ... more...

3 Reasons Why You Need to Look Beyond the Cookie

Written on
July 6th 2013
Author
James Lamberti

ADOTAS – Over the past month, the Adotas “Voter’s Booth” offered a series of questions that looked into what device identification technologies marketers and advertisers are using today for identifying and targeting their campaigns. The findings were quite surprising – here’s a quick recap of the results: For desktop, 98 percent ... more...

It’s (Past) Time to Solve the Mobile Dilemma

Written on
October 24th 2012
Author
James Lamberti

Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what is ... more...

Who Ate My Cookies? “Do Not Track” Legislation Will Hit Mid-Market Hardest

Written on
June 25th 2012
Author
Dr. Jacob Shama

ADOTAS – A recent resurgence of display ads for B2B marketing might well point to a bright spot in a lackluster economy. Indeed, with the Interactive Advertising Bureau reporting a $31 billion business in 2011, internet advertising revenue numbers indicate a clear jump compared to 2010. But the rising success ... more...

At IAB Marketplace, Strong Words About Do Not Track

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS – Although more or less protected from the nearly 100-degree (F) heat baking Manhattan outside the very air-conditioned Crowne Plaza Hotel, yesterday’s IAB (Interactive Advertising Bureau) Marketplace — Advertising Technology conference heated up in a figurative sense for a bit as IAB senior vice president and general counsel Mike Zaneis ... more...