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If You’re Not Mobile First, You’re Last

Written on
June 20th 2014
Author
James Lamberti

ADOTAS – In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in 2013; ... more...

Infographic: Journey Through ‘The Garden of Identifiers’

Written on
May 21st 2014
Author
Adotas

ADOTAS – They say April showers bring May flowers, and here we are in May with everything blooming. Like those pesky dandelions sprouting up everywhere, there’s a profusion of approaches to recognizing and reaching online audiences: cookies, Apple identifiers, Google identifiers, device recognition and more. It’s a regular jungle out ... more...

Mobile Video Ad Serving Platform Opens Up Mobile Web Inventory to Advertisers

Written on
May 16th 2014
Author
Press Release

LONDON, May 16, 2014  (ADOTAS) – Working alongside several brands and advertisers, AdSpruce has perfected its mobile ad serving platform, providing dynamic ad delivery, adaptive encoding, tracking and comprehensive reporting for advertisers and publishers alike. The AdSpruce Native Ad Server is the only mobile ad delivery platform of its kind ... more...

Act Your Age: Why Online Video Buying Should Not Be Like TV

Written on
May 13th 2014
Author
Tyler Greer

ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm demonstrates ... more...

Deep Learning: What it Means for Mobile Advertising

Written on
May 1st 2014
Author
Elliot Turner

ADOTAS — As mobile advertisers strive to capture the attention of interested audiences, performing effective targeting relies on the accurate analysis of a variety of signals. One of those signals, a deep understanding of the content being consumed, is an important part of building an overall model of a mobile ... more...

Why CPM Is Neither Dead Nor Dying

Written on
April 21st 2014
Author
Bill Guild

ADOTAS – In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old [cost per mille] metrics still working?” This question implies that CPM once worked and no longer does. The effectiveness of cost per mille as a metric, if ... more...

CAKE Unveils ‘Next Evolution in Mobile App Tracking’

Written on
March 19th 2014
Author
Press Release

NEWPORT BEACH, Calif. – March 19, 2014 – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced the release of CAKE Mobile, a tracking and analytics solution for mobile performance campaigns. Packed with advanced features, CAKE Mobile is fully integrated into a multi-channel performance marketing platform that ... more...

xAd More Than Doubles Revenue in 2013, Ends the Year on a $65M Run Rate

Written on
January 28th 2014
Author
Press Release

NEW YORK, January 28, 2014 (ADOTAS) — xAd, the only global mobile-location ad platform, today announced that it more than doubled revenue in 2013, ending the year on a $65M run rate while maintaining profitability. The company also grew its national client base by more than 300% and increased staff ... more...

Get Ready for the Future: Ad Tech Industry Predictions for 2014

Written on
January 2nd 2014
Author
Richard L. Tso

ADOTAS – The ad industry has witnessed tremendous change this year, with programmatic advertising hitting the mainstream, the rise of video ads on Vine and the move towards cookie-less ad tracking across devices. As we quickly approach 2014, industry pundits are lining up to share their ad predictions for the ... more...

New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google

Written on
December 9th 2013
Author
Press Release

NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google’s expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web ... more...