tracking-technology



Why Transparency Is Essential in the Online Video Segment

Written on
March 23rd 2016
Author
Adotas

An Adotas Q&A with JP Nauseef, Chairman, Krush Technologies explores online tracking, transparency and keeping users happy. Q: Why do you think that consumers need more transparency in the growing online video segment? A: It’s a little bit chilling to think about what the industry was debating back in the ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...