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Study Shows World’s Biggest Brands Are Small Fry on YouTube

Written on
October 23rd 2013
Author
Press Release

NEW YORK, October 23, 2013 (ADOTAS) – Small brands are beating the giants on the world’s largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube. “The Touchstorm Video Index: Top Brands Edition,” released today, shows that publishers now require 43 million views ... more...

Study: Best Buy, Target at High Risk for Amazon Showrooming, But Others Face Even Greater Threat

Written on
February 27th 2013
Author
Press Release

SEATTLE, WA (February 27, 2013) – In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon customers to view offline and buy online. Surprisingly, Best Buy and Target were not the most at risk for showroomers taking over their aisles. The results ... more...

Black Friday Recap: This Year’s Winners Based on Real-World Visits

Written on
November 29th 2012
Author
David Shim

The dust has settled on Black Friday and early reports are touting the record-breaking billions spent by consumers. But which retailers were the most successful at turning the Black Friday hype into a flood of in-store foot traffic? In order to better understand how major retailers fared this Black Friday, Placed ... more...