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Vroom Vrooooom: Is GM Racing Ahead Online?

Written on
March 28th 2008
Author
Editor

ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...

FLM Debuting Ad-Supported Mobile Series

Written on
July 28th 2006
Author
Editor

Fun Little Movies (FLM), a mobile comedy video channel will release “The Pool,” a new mobile video series on August 9th. “The Pool,” as in “The Carpool,” is sponsored by Toyota and features the funny adventures of carpooling in a 2007 Camry. The show is the brain child of LA-based [...] more...

Funcom’s Anarchy Online Integrates Interactive Advertising

Written on
July 19th 2006
Author
Editor

In-game advertising has gone interactive. Funcom and Massive Incorporated have introduced new ad technology to “Anarchy Online,” allowing players to interact with dynamic billboards featured within the game. Toyota has been the first to sign on to the new advertising tool to promote the Toyota Yaris. Players of Funcom’s free “Anarchy [...] more...

Behavioral Targeting Matures: How it’s Leaving the Sandbox and Playing with the Big Boys

Written on
April 27th 2006
Author
Susie Kang

Behavioral targeting is not new. It is an evolution. When I first started working in online directory assistance back in 1998, the concept of behavioral targeting was being used in its most basic form. Our first client, ClassMates.com, advertised on our site because they wanted to target people [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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