toyota
Vroom Vrooooom: Is GM Racing Ahead Online?
ADOTAS – General Motors is clearly leading the charge in the automotive industry toward interactive advertising. Earlier this month GM announced that it will spend half of its $3 billion ad budget online. According to a recent report, GM was already heavily invested online, but with mixed success. GM was the [...] more...
FLM Debuting Ad-Supported Mobile Series
Fun Little Movies (FLM), a mobile comedy video channel will release “The Pool,” a new mobile video series on August 9th. “The Pool,” as in “The Carpool,” is sponsored by Toyota and features the funny adventures of carpooling in a 2007 Camry. The show is the brain child of LA-based [...] more...
Funcom’s Anarchy Online Integrates Interactive Advertising
In-game advertising has gone interactive. Funcom and Massive Incorporated have introduced new ad technology to “Anarchy Online,” allowing players to interact with dynamic billboards featured within the game. Toyota has been the first to sign on to the new advertising tool to promote the Toyota Yaris. Players of Funcom’s free “Anarchy [...] more...
Behavioral Targeting Matures: How it’s Leaving the Sandbox and Playing with the Big Boys
Behavioral targeting is not new. It is an evolution. When I first started working in online directory assistance back in 1998, the concept of behavioral targeting was being used in its most basic form. Our first client, ClassMates.com, advertised on our site because they wanted to target people [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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