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Mobile Marketing: Is the Machine Fueled by Hope or Hype?

Written on
February 1st 2006
Author
Kiran Aditham

Two weeks ago, I focused on the recent explosion of mobile TV and its related products. While I only hinted on the viability of advertising within this burgeoning on-the-go medium, a recent news release from mobile marketing technology provider iLoop Mobile urged me to explore the advertising side further. For the [...] more...

Will the Revolution Be Micro-Sized? Mobile TV Takes a Big Step Forward

Written on
January 19th 2006
Author
Kiran Aditham

If the Consumer Electronics Show (CES) in Vegas a couple of weeks ago declared anything - besides an increasingly cutthroat battle between Google and Yahoo — it was that mobile TV is the emerging force in the new media marketplace. Video iPod aside, everything from the Slingbox Mobile to Creative’s Zencast [...] more...

Switching Channels: IQ Interactive Brings TV to Life Online

Written on
January 16th 2006
Author
Kiran Aditham

Talk to almost any established online media executive about their background nowadays, and they’re bound to tell you that they got their start in the print world. But not Tony Quin (left). The London-born, Atlanta-based advertising vet earned his stripes in television, producing pilots for the likes of NBC and [...] more...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...


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