Tom Shields

tom-shields

Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

Written on: April 12th 2013
Author: Mike Daly

ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of [...] more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on: February 15th 2013
Author: Mike Daly

Here’s the latest burning question we posed to our readership of industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses [...] more...

Will 2013 Be the Year of ‘Programmatic Premium’?

Written on: January 30th 2013
Author: Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to [...] more...

Leading Players in Digital Publishing to Gather at Yield Executive Summit

Written on: September 28th 2012
Author: AdotasWire

NEW YORK (September 27, 2012) – Even in today’s complex world of online advertising technologies, savvy digital publishers like NYTimes.com, Fox News, Hulu and Demand Media have figured out how to drive more revenues from existing ad inventories. Executives from those companies and others will tell their stories in New York on Wednesday, [...] more...

Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »

AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »

News Archive

Features

Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
Video from the Westchester Digital Summit May 17th 2013
Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013

Features Archive

Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?
Google Play Music All Access

Google Play Game Services

Maps for Mobile

Maps overhaul for desktop

New Google + features

New tools for Android app developers

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