tom-shields



Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

Written on
April 12th 2013
Author
Mike Daly

ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on
February 15th 2013
Author
Mike Daly

Here’s the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses ... more...

Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to ... more...

Leading Players in Digital Publishing to Gather at Yield Executive Summit

Written on
September 28th 2012
Author
AdotasWire

NEW YORK (September 27, 2012) – Even in today’s complex world of online advertising technologies, savvy digital publishers like NYTimes.com, Fox News, Hulu and Demand Media have figured out how to drive more revenues from existing ad inventories.  Executives from those companies and others will tell their stories in New York on Wednesday, ... more...