tom-chavez



Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

Wikia Taps Krux to Support Data and Audience Strategy

Written on
November 6th 2012
Author
Press Release

SAN FRANCISCO (November 6, 2012) – Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia.  Krux has also published a case study highlighting breakthrough results from some of Wikia’s early efforts.  With Krux, Wikia is able to harness the power of their considerable first-party ... more...

Triad Taps Krux Data Management Platform to Power Advanced Targeting for Retailers and Brands

Written on
October 8th 2012
Author
Press Release

TAMPA/NEW YORK (October 2, 2012) –Triad Retail Media has selected Krux to power its consumer data and targeting services for the world’s leading e-commerce sites. Krux’s cloud-based infrastructure helps companies like Triad analyze consumer Web data with new levels of precision and turn those insights into action. With the Krux data ... more...

Crossing the Ad Frontier: Using Data to Improve Consumer Experience

Written on
November 4th 2011
Author
Tom Chavez

ADOTAS – The media market is being driven by “Big Data” and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing their ... more...