tld



Brands & the Next Internet Wave: What You Need To Know

Written on
May 21st 2013
Author
David Mitnick

ADOTAS – For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came the growth of websites, which took consumer attention from traditional media and eventually attracted an increasing percentage of media budgets. Next came a tidal wave of social media outlets like ... more...

Begging to Differ with Esther Dyson on gTLDs, Part 1

Written on
August 29th 2011
Author
Naseem Javed

ADOTAS – Esther Dyson — the Great Dame of Silicon Valley, at times matriarch to Bill Gates and many other lads on the innovative circuit — recently wrote a harsh column on ICANN’s gTLDs. I like and respect Esther, especially her technical background, and we have shared a podium, ... more...

Will Dot-Anything Replace Your Dot-Com?

Written on
August 24th 2011
Author
Heather DelCarpini

ADOTAS – The marketing landscape is abuzz with stories about the new generic top-level domain (or gTLD) endings, such as .jobs, .xxx, or .coke, that will soon join the widely popular ones we’re used to such as .com, .net and .org. Unless you’re part of the less than 2% ... more...