tivo
YouTube Goes to Hollywood
ADOTAS – Is YouTube’s frosty relationship with Hollywood about to thaw? Perhaps: YouTube is kicking off its diplomatic push by bringing its game to TiVo beginning today. TiVo will offer (the roughly 20% of its 3.8 million subscribers with the right equipment) the option of streaming YouTube videos onto their TVs [...] more...
TiVo Brings Brightcove Content to Regular Television
DVR service provider TiVo and internet TV provider Brightcove will bring online video content into the living room through the set-top TiVo DVR. The two companies will bring various video content providers on-board over the next several months, gradually expanding the amount of downloadable TiVo content. Eventually, anyone who publishes online [...] more...
TiVo Taps into Choose-Your-Own-Commercials Option
TV networks and advertisers claim that TiVo and other DVR services kill their ad revenue by letting users “fast forward” through TV commercials. Today, to help reverse that image, TiVo launches Product Watch, a service that lets TiVo subscribers choose which ads they want to see. Now advertisers can reach [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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