National restaurant chain Applebees, music retailer FYE and the Renaissance Hotel Las Vegas lead the list of participants.

qtags’ GoodyBag program delivers promotional offers via a spam-free, no-charge shortcode program. Commuters and visitors to Times Square will be encouraged to text “nycgoody” to 78247 (q-t-a-g-s) via five-second spots shown on the Port Authority’s 32-foot by 38-foot digital video board.

Each time the word is texted, a different advertiser’s 145-character message will be sent to the texter’s mobile phone providing a special “goody,” such as a coupon, unique weblink or other interactive offer.

Other participants in the program include Mobo, Tossed Restaurant, Just Pet Strollers, Diva Marketing, Musical Kisses, The Home Office Store, Greenlight Search, Sam Flax Stores, White Trash T-Shirts, Cowboys and Indians magazine and Dursos NYC Catering.