time



Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

AFAIK: Rubicon Project, Rakuten MediaForge, Mixpo, ClickTake, Viralheat, FOMG

Written on
April 30th 2013
Author
Mike Daly

ADOTAS — The email carrier has been working extra hard on this very busy Tuesday news day. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Rubicon Project has been ranked #1 by comScore in terms of U.S. Internet reach for the past 10 months, and its reach continues to ... more...

As Time Inc. Seeks a Tune-Up, Motor Trend’s Move to Digital is Firing On All Cylinders

Written on
April 15th 2013
Author
Richard L. Tso

ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may ... more...

Staying Local on Facebook is Vital for Brands of All Sizes

Written on
January 24th 2013
Author
Jay Hawkinson

In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent ... more...

End of An Era: Newsweek Says Farewell to Print

Written on
December 26th 2012
Author
Richard L. Tso

Two years ago, Newsweek merged with The Daily Beast with high hopes that the partnership would reinvigorate the brand and bring it into the digital era. With a global economy that now demands lightning quick publishing cycles and new opportunities for advertisers, the merger came too little, too late. Faced with ... more...

Time Embraces Multiplatform Approach for Magazines

Written on
February 11th 2011
Author
Gavin Dunaway

ADOTAS – Time Inc. appears to be embracing multichannel strategies wholeheartedly when it comes to its cadre of print-based magazines. Yesterday, Hewlett-Packard announced that Time was the exclusive magazine publishing partner of the forthcoming TouchPad, the Palm unit’s weapon in the tablet wars. Users of the tablet will be offered Time, ... more...

Hires: Amazon Snags Microsoft Exec; Conductor; AdMedia

Written on
September 12th 2008
Author
Kathleen

ADOTAS – Lisa Utzschneider is abandoning her decade-long post at Microsoft to help ramp up Amazon.com’s advertising business, according to reports. Utzschneider was general manager of sales for Microsoft Digital Advertising Solutions group. Natural search technology shop Conductor, Inc., has hired four senior managers to help guide the upcoming launch and ... more...

Time Techie Cheat Sheet

Written on
May 1st 2008
Author
Kathleen

ADOTAS – It’s that Time again. The 2008 Time 100 has been announced. The technological innovators of note include Jay Adelson, the co-founder and CEO of Digg; Paul Allen, co-founder of Microsoft; Steve Jobs, chairman and CEO of Apple; Steve Ballmer, CEO of Microsoft; Michael Arrington of TechCrunch; Jeff Bezos, founder ... more...