time-warner



In The Big Leagues: AT&T Seeks DirecTV Merger to Decrease Costs, Compete with Google

Written on
June 26th 2014
Author
Peter Koeppel

ADOTAS – As you likely know by now, AT&T has reached an agreement with DirecTV to purchase the satellite content provider for a deal valued at $67.1 billion. Pending FCC, shareholder and local government approval, the deal would help AT&T make its mark on the video and TV business as ... more...

Inside Comcast’s Programmatic Partnership with Rubicon Project

Written on
June 4th 2014
Author
Richard L. Tso

ADOTAS – Comcast’s partnership with Rubicon Project, announced earlier this week,  gives marketers the ability to buy display ads programmatically across its web properties like Xfinity and xfinityTV.com. To anyone immersed in the ad industry, this news doesn’t come as much of a surprise, since everything is moving towards the ... more...

Quantcast Adds Advertising Industry Leader Mike Kelly to Board

Written on
April 4th 2014
Author
Press Release

SAN FRANCISCO, April 3, 2014 (ADOTAS) — Quantcast, a technology company specialized in real-time advertising and audience measurement, announced today that Mike Kelly, an accomplished executive, industry leader and expert on digital and cross-platform media and advertising, has joined the company’s board of directors. Kelly (pictured) previously served as CEO ... more...

iSocket Raises $5 Million in Funding From Time Warner and Conde Nast; Adds Ex-Microsoft Exec

Written on
February 10th 2014
Author
Press Release

SAN FRANCISCO, February 10, 2014 (ADOTAS) – iSocket, the leader in programmatic direct and sales automation, today announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast; R&R Venture Partners, a new fund created by Dick Parsons, former chairman and CEO of Time Warner and Ronald Lauder; and ... more...

Time Inc. Appoints Colin Bodell New Tech Chief, Preps for Public Company Spinoff

Written on
January 20th 2014
Author
Richard L. Tso

ADOTAS – Time Inc. CEO Joe Ripp has a lot on his mind these days as he prepares the publishing company for its spinoff from Time Warner later this year. After the dust settles, Time Inc. will be operating as a public company that will be under intense scrutiny, especially ... more...

Can Big Data Truly Save the Publishing Industry?

Written on
June 5th 2013
Author
Richard L. Tso

ADOTAS — It’s no surprise that publishers are struggling these days. With industry staple Time Warner selling off its publishing arm Time Inc. and Newsweek ceasing its print edition last December, publishers are scrambling to find the right mix of strategies and revenue streams to stay afloat. In a recent ... more...

The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years ... more...

As Time Inc. Seeks a Tune-Up, Motor Trend’s Move to Digital is Firing On All Cylinders

Written on
April 15th 2013
Author
Richard L. Tso

ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may ... more...

A Time to Be Reborn: 6 Steps to Bring Time Inc. Back from the Brink

Written on
April 11th 2013
Author
Al DiGuido

ADOTAS – In recent months, there has been a flurry of activity in and around the Time Warner building focusing on the plight of the publishing empire of Time Warner. Despite the great success of SI’s Swimsuit issues and People covers, the company is the most recent casualty of a ... more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high ... more...