time-warner
Laura Lang Named CEO of Time Inc.
ADOTAS - Time Warner Inc. chariman and CEO Jeff Bewkes has announced the appointment of Laura Lang as CEO of Time Inc. Lang comes to the company from Digitas Inc., where she had served as CEO since 2008. This new position will make her the CEO of the largest U.S. [...] more...
AOL to slash a third of its staff
ADOTAS – Initial reports suggested that layoffs wouldn’t top a grand, but the latest numbers surrounding AOL’s spinoff from Time Warner have the dwindling Internet dinosaur shedding a third of its staff. AOL is asking for 2,500 volunteers to accept buyouts; layoffs will follow if not enough people sign up to [...] more...
Yahoo fires 600, Google-Ex-DoubleClick exec leaving and AOL readies for spinoff
ADOTAS — The news just keeps coming. While it was already announced that it was going to happen, Lalawag is saying that around 600 employees are being laid off, with most notified through the day. Apparently it’s not just product managers getting the axe, but suits as well. Ex-DoubleClick CEO David Rosenblatt, [...] more...
AOL moves step closer to spin off
ADOTAS — Time Warner has asked its debt holders to adjust terms, which could make disposing its troubled AOL assets easier. The move comes on the heels of AOL’s new chief executive, Tim Armstrong. Sanford C. Bernstein & Co. analyst Michael Nathanson, told the WSJ that AOL was worth about $2.4 billion [...] more...
Time Warner deals with AOL fallout
Reuters — Time Warner forecasts profit in 2009 to be flat compared to the previous year as it grapples with weakening advertising sales that caused its fourth quarter results to fall below Wall Street expectations. The media conglomerate, whose shares fell 3.4 percent in premarket trading today, said advertising revenue dropped [...] more...
AOL Rethinks Its Priorities
ADOTAS – In the wake of the increasingly gloomy economy and its own sinking revenue, AOL is heavily promoting some services and cutting others completely. Today, AOL Music is launching an AOL Music Sessions featuring the always attention-grabbing Beyonce. She’s expected to promote her latest album and perform hits like “If [...] more...
Conversion Mastery: How Professionals Get Top Conversions
ADOTAS — Testing is the mantra of our industry. Most people recognize its importance in creating more conversions. However, most companies will not test. In so doing, they embrace bad assumptions and leave a helluva lot of money on the table.Recently, I was reminded of the parable of the bell [...] more...
Yahoo and AOL: Back On?
ADOTAS – Watching your company’s stock tank is depressing. And depressing times sometimes call for desperate measures. With Yahoo’s stock trading at about $19.02 as of 9:53 a.m., the time for out-of-the-box thinking has arrived. Yesterday, Yahoo’s new board reportedly OK’d a fresh round of talks with Time Warner’s sagging [...] more...
AOL: Ad Woes, Layoffs Continue
ADOTAS – AOL just can’t seem to catch a break. The latest: missed targets and a round of layoffs. While AOL’s ad network, Platform-A, is performing reasonably well, it likely won’t hit its revenue targets, according to reports. Time Warner CFO John Martin is also concerned about the immediate future of [...] more...
Google Says AOL Investment May Be Impaired: Filing
Google Inc.’s 5% stake in Time Warner Inc.’s AOL unit may be worth less than the $1 billion the Web company paid for it in 2006, Google warned in a regulatory filing on Thursday. “We believe our investment in AOL may be impaired,” Google said in its latest quarterly financial [...] more...
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Latest News
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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