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Brave New Wireless World Dawns

Written on
May 7th 2008
Author
Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

In Coup, Platform-A Lands Ad Deal With Verizon

Written on
April 14th 2008
Author
Kathleen

ADOTAS — If the recent voluminous number of press releases are any indication, Lynda Clarizio, the seventh president of AOL’s Platform-A in as many years, is whipping her faltering shop into shape. Today, AOL announced that Verizon has selected Platform-A as a major ad provider of its online and mobile Web [...] more...

Rumor: AOL To Buy KickApps

Written on
March 14th 2008
Author
Editor

ADOTAS – The increasingly voracious Time Warner Inc.’s AOL is planning to gobble up another company, Kara Swisher reports. AOL just bought social network Bebo for $850 million, not to mention Yedda and Goowy. Next up? Social networking, widget and applications shop KickApps – the deal could close this week and [...] more...

Report: AOL To Slash Ad Sales Staff in Half

Written on
March 13th 2008
Author
Editor

ADOTAS – AOL’s online advertising sales force may be in for yet another dose of drama. A brief recap of recent activity: following the AOL-Time Warner merger in 2001, seven people have helmed the post as head of advertising sales. The latest victim, er president, of ad network group Platform-A, is [...] more...

Is AOL Next on the Block?

Written on
March 12th 2008
Author
Editor

ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...

AOL Loses Top Ad Exec

Written on
February 12th 2008
Author
Editor

Dave Morgan, 44, the head of AOL’s advertising strategy, is leaving the company to pursue entrepreneurial opportunities. Morgan leaves at a key time for AOL as Time Warner restructures its business under new chief executive Jeff Bewkes. Time Warner plans to separate AOL’s online-access business, a move widely seen as an [...] more...

Time Warner Profits Will Grow, May Sever Ties With AOL

Written on
February 6th 2008
Author
Editor

Today, Time Warner announced that it anticipates its profit growth to match or exceed Wall Street’s expectations. This comes after the reporting increased quarterly earnings from broadband, phone subscribers and sales of popular home videos including “300” and “Harry Potter,” according to Reuters. Shares of the company which have decreased by [...] more...

AOL Births Platform A, Advertising Shop

Written on
September 18th 2007
Author
Editor

AOL announced on Monday that it will consolidate its advertising divisions and move its corporate headquarters. The ad representatives, content producers and senior executives will be moving their offices to New York’s Greenwich Village which is arguably the heart of the online advertising industry. Randy Falco, chief executive of AOL stated [...] more...

Time Warner Drops Money On ScanScout

Written on
September 10th 2007
Author
Editor

ScanScout, a video ad site made an announcement today that said the Time Warner Company has made a large investment in the firm. Members from Time Warner, Digitas, venture capital partners from General Catalyst and First Round Capital will be joining the board of directors and the executive team of ScanScout. Time [...] more...

Who Will Buy AOL?

Written on
July 17th 2007
Author
Editor

According to FORBES.com, shares of Time Warner rose yesterday after analyst Richard Greenfield announced changes are impending at the company and upgraded the stock. The stock rose from 19 cents to $21.05 in morning trading. Greenfield, an analyst for Pali Research upgraded the stock from “Neutral” to “Buy,” sating that Time [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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