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The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years [...] more...

As Time Inc. Seeks a Tune-Up, Motor Trend’s Move to Digital is Firing On All Cylinders

Written on
April 15th 2013
Author
Richard L. Tso

ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may [...] more...

A Time to Be Reborn: 6 Steps to Bring Time Inc. Back from the Brink

Written on
April 11th 2013
Author
Al DiGuido

ADOTAS – In recent months, there has been a flurry of activity in and around the Time Warner building focusing on the plight of the publishing empire of Time Warner. Despite the great success of SI’s Swimsuit issues and People covers, the company is the most recent casualty of a [...] more...

Is The Move to Mobile a Race to the Bottom for Publishers?

Written on
February 14th 2013
Author
Richard L. Tso

For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high [...] more...

Millennial Media Appoints Mollie Spilman as Executive VP and CMO

Written on
October 4th 2012
Author
AdotasWire

BALTIMORE (October 1, 2012) — Millennial Media, an independent leader in mobile advertising and data, today announced that Mollie Spilman has joined the company as Executive Vice President and Chief Marketing Officer. In the newly created role, Spilman will be responsible for leading the company’s worldwide marketing, advertising and branding [...] more...

Ex-Weather Channel CEO Mike Kelly Joins Board at Unruly

Written on
September 17th 2012
Author
AdotasWire

LONDON & NEW YORK (September 17, 2012) — Unruly, the award-winning global technology platform for social video advertising, today announced the appointment of Mike Kelly as Non-Executive Director.  He will join Unruly’s board in that capacity immediately. Kelly is a veteran media executive, industry leader and recognized expert on digital and [...] more...

Laura Lang Named CEO of Time Inc.

Written on
December 1st 2011
Author
Sarah Novotny

ADOTAS - Time Warner Inc. chariman and CEO Jeff Bewkes has announced the appointment of Laura Lang as CEO of Time Inc. Lang comes to the company from Digitas Inc., where she had served as CEO since 2008. This new position will make her the CEO of the largest U.S. [...] more...

AOL to slash a third of its staff

Written on
November 19th 2009
Author
Gavin Dunaway

ADOTAS – Initial reports suggested that layoffs wouldn’t top a grand, but the latest numbers surrounding AOL’s spinoff from Time Warner have the dwindling Internet dinosaur shedding a third of its staff. AOL is asking for 2,500 volunteers to accept buyouts; layoffs will follow if not enough people sign up to [...] more...

Yahoo fires 600, Google-Ex-DoubleClick exec leaving and AOL readies for spinoff

Written on
April 29th 2009
Author
Edward Barrera

ADOTAS — The news just keeps coming. While it was already announced that it was going to happen, Lalawag is saying that around 600 employees are being laid off, with most notified through the day. Apparently it’s not just product managers getting the axe, but suits as well. Ex-DoubleClick CEO David Rosenblatt, [...] more...

AOL moves step closer to spin off

Written on
April 7th 2009
Author
Edward Barrera

ADOTAS — Time Warner has asked its debt holders to adjust terms, which could make disposing its troubled AOL assets easier. The move comes on the heels of AOL’s new chief executive, Tim Armstrong.  Sanford C. Bernstein & Co. analyst Michael Nathanson, told the WSJ that AOL was worth about $2.4 billion [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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