time-spent



RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Narrowing ‘time spent’ as an online ad metric

Written on
May 28th 2009
Author
Edward Barrera

ADOTAS — It’s a metric that some, especially those in social media and online video, keep pushing as more relevant for advertisers: time spent. The results from a recent Lotame study showed the effects of exposure to a campaign on a person’s intent to view an entertainment offering. The study revealed ... more...