ADOTAS – While events like TechCrunch Disrupt offer startups the opportunity to pitch their innovative ideas and business models to established entrepreneurs and venture capital firms, SwitchPitch is turning this model on its head. The organization bills its conferences as role-reversal events, where established companies pitch funded projects to startups [...] more...
ADOTAS -– Last month, we reported on a new initiative by The New York Daily News in which it will invest its various resources — including seed money and office space — in startup media tech companies. Yesterday, the Daily News joined a dozen other companies, including media giants HBO, Meredith Corporation, [...] more...
ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may [...] more...
ADOTAS – In recent months, there has been a flurry of activity in and around the Time Warner building focusing on the plight of the publishing empire of Time Warner. Despite the great success of SI’s Swimsuit issues and People covers, the company is the most recent casualty of a [...] more...
For advertisers and publishers, the lifetime value of a customer (LTV) has been crushed by the introduction of digital. The spiraling decline of print has led to a drastic decrease in the number of subscription-based revenues for publishers, who rely heavily on this dependable revenue stream to partially cover high [...] more...
ADOTAS - Time Warner Inc. chariman and CEO Jeff Bewkes has announced the appointment of Laura Lang as CEO of Time Inc. Lang comes to the company from Digitas Inc., where she had served as CEO since 2008. This new position will make her the CEO of the largest U.S. [...] more...
ADOTAS – Microsoft has snagged erstwhile Time Incer Robin Domeniconi, as vice president of U.S. ad sales. Domeniconi will report to vice president of global sales and marketing Bill Shaughnessy. Most recently, she was a media and digital consultant for Avista Capital Partners. CitizenHawk has brought Dave Duckwitz on board as [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013 ADOTAS – Marketers all have different opinions about how much [...] more »
- Adobe: Digital Magazine Circulation, Engagement are On the Rise December 10th 2013 ADOTAS — Today, Adobe released data showing significant circulation growth [...] more »
- New Adchemy Software Puts Multiplier Effect On Keyword Search Campaign Revenue December 10th 2013 SEARCH INSIDER SUMMIT, PARK CITY, Utah, December 10, 2013 (ADOTAS) [...] more »
- Exclusive: American Laser Skincare Taps Matomy as Agency of Record December 10th 2013 ADOTAS – Today, American Laser Skincare, a large provider of laser [...] more »
- Unicorn Media’s Dynamic Ad Insertion Technology Enables Video Monetization on Twitter December 10th 2013 TEMPE, AZ, December 10, 2013 (ADOTAS) – Unicorn Media, the [...] more »
- Simulmedia Closes $25 Million D Round December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Simulmedia, a targeted [...] more »
- Fiverr® Launches iPhone App: Puts 3 Million Gigs® in the Palm of Your Hand December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Fiverr®, the world’s [...] more »
- SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet December 11th 2013
- Survey: Effective Content Marketing Requires 10 or More Posts a Day December 10th 2013
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- IOne LocalZimmerman Advertising Has What White Castle Craves » IOne Local: [...] Castle. “They don’t just tackle our marketing problems; they help us continually improve ourbusiness. Zimmerman brought
- Sean Eisner: Ho Hum--hundreds of supposed review verification marks out there already, including UK-based "TrustMark" which sounds
- Exclusive: American Laser Skincare Taps Matomy as Agency of Record | MineralSpas.org: [...] Permalink [...]
- Michael Durwin: Another title for this article might be Advertisers Are Finding Better Engagements of Female Through