tim-armstrong
Quick Hits: Carrier IQ Skirts Privacy Controversy, An Infographic on Going Viral, The Value of Counting Clicks
ADOTAS - Carrier IQ, the company that monitors mobile data — and it’s controversial just how personal that data might be — on over 100 million mobile devices worldwide was in hot water over reports that circulated yesterday suggesting it was turning over users’ data to the FBI (information from Carrier [...] more...
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
AOL Display Revenue Back From the Dead
ADOTAS – AOL posted advertising gains for the first time since 2008, according to its Q2 2011 earnings report released this morning. Still, the increases are not enough to bring the “You’ve Got Mail!” company back to life. Sure, compared with last year’s loss of a little over $1 billion in [...] more...
AOL Slurps Up TechCrunch
ADOTAS – At TechCrunch Disrupt, founder and tech media maven Michael Arrington just invited his new overlord, AOL CEO Tim Armstrong on stage and announced that it was official: AOL had acquired the mightiest of tech sites. Arrington fell to his knees and said in a throaty voice, “I shall [...] more...
AOL cornering content
ADOTAS — The tumult in journalism is helping AOL speed up its content strategy. CEO Tim Armstrong’s new direction for the faltering and every-changing company is to corner the market on original digital content, and it seems to be working. According to the Times, of the more than 80 Web sites, [...] more...
AOL targeting big marketers but could steal smaller ones
ADOTAS — When AOL CEO Tim Armstrong unveils a strategy Friday that focuses on combining specialized content and display advertising, he plans to make AOL appealing to large consumer products companies with big marketing budgets like Procter & Gamble. But he also is looking to gather the smaller local markets as [...] more...
What will happen to Bebo?
ADOTAS — What’s social network Bebo worth? Certainly not the $850 million it was bought for. Speculating grew early this year that AOL and its parent company Time Warner might be considering selling it. A proposal the company denied at the time. Estimates for the property were pegged at a dimishing [...] more...
MySpace loses poll, and readers comment on who should own analytics
ADOTAS — In our weekly, amazingly unscientific poll, a large marjority, 65 percent, said that MySpace won’t be able to reinvent itself, despite some claims to the contrary. Readers also commented on Twitter, analytics and who should own it. Fox in the Henhouse: Should You Trust Your Agency with Analytics? Heath Westover: “I [...] more...
Hungry Google Looks For New Ad Partners
It is being reported that Google, the behemoth that is swallowing digital media one company at a time, is looking to do business with more advertising partners other than its awaited new toy DoubleClick. An executive was quoted to say that the company is planning on moving to a single [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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