- Written on
- January 2nd 2013
1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers. Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...
Predictive Personalization: How Far is too Far?
Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits ... more...
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