the-weather-company



Video Ad Industry Leaders to Converge Tomorrow in NYC

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — Registration is still open for the VideoNuze Online Video Advertising Summit, which will be held tomorrow at the Midtown Loft & Terrace, 267 Fifth Avenue, NYC. The event has 45 industry leaders set to appear in 14 different sessions that will cover all of the hottest online video ... more...

Lotame and Yieldex Increase Ad Yield for The Weather Company

Written on
June 19th 2014
Author
Press Release

NEW YORK, JUNE 19, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), has partnered with Yieldex, the leading provider of analytics and trading tools for advertisers and publishers, to deliver audience forecasting and yield management for AudienceFX, The Weather Company’s audience targeting solution for brands on its ... more...

Songza And The Weather Channel Deliver Weather-Driven Music Recommendations

Written on
March 27th 2014
Author
Press Release

NEW YORK, March 27, 2014  (ADOTAS)  – Online music streaming service Songza and The Weather Company, parent to The Weather Channel, announced today a new partnership that leverages comprehensive data from The Weather Channel to enhance Songza’s ability to deliver exactly the right music, based on what a user is doing or ... more...

The 7 Reasons Mobile Needs to Earn Its Place

Written on
June 12th 2013
Author
Alex Linde

ADOTAS — It’s easy to see why publishers like the Weather Company are paying so much attention to their mobile revenues. Whether it’s old or new media, The New York Times or Zynga,  audiences are increasingly mobile and the business just doesn’t run the way it used to. While the ... more...

AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab

Written on
April 19th 2013
Author
Mike Daly

ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of ... more...

AFAIK: Compass Labs, TechMediaNetwork, BrightTag, The Weather Company, Bigcommerce

Written on
March 22nd 2013
Author
Mike Daly

strong>ADOTAS – Devavrat Shah (pictured) has joined the advisory board of Compass Labs, a leading social marketing platform. Shah is currently a Jamieson career development associate professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005. He is a member of ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...

Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...

Nexage Adds Ex-Weather Company Exec McCormack as VP of Publisher Sales, Smith as New CFO

Written on
November 28th 2012
Author
Press Release

BOSTON (November 28, 2012) -  Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack (pictured), former sales executive at The Weather Company and the National Football League (NFL), as vice president of publisher sales. Nexage also announced the addition of Paul Smith as CFO. The new ... more...