the-weather-channel



Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

Songza And The Weather Channel Deliver Weather-Driven Music Recommendations

Written on
March 27th 2014
Author
Press Release

NEW YORK, March 27, 2014  (ADOTAS)  – Online music streaming service Songza and The Weather Company, parent to The Weather Channel, announced today a new partnership that leverages comprehensive data from The Weather Channel to enhance Songza’s ability to deliver exactly the right music, based on what a user is doing or ... more...

Brightcove Signs Definitive Agreement to Acquire Unicorn Media

Written on
January 6th 2014
Author
Press Release

BOSTON, January 6, 2014 (ADOTAS) – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced it has entered into a definitive agreement to acquire substantially all the assets of Unicorn Media, a leading provider of cloud video ad insertion technology. Based on a $14.00 ... more...

Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising

Written on
June 18th 2013
Author
Press Release

NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential platform for mobile and tablet advertising, announced today that Mediasmith, one of the largest independent digital media agencies in the US, has selected the platform as its third-party ad server for mobile. The partnership provides Mediasmith with comprehensive technology and ... more...

Will Publishers Soon Be Dominating Mobile Marketing?

Written on
May 6th 2013
Author
Gil Regev

ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned?  According to IDC, ... more...

AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY

Written on
April 18th 2013
Author
Mike Daly

ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and ... more...

AFAIK: Honda, MediaBrix, Rightster, MediaShift, Travora Media, Adap.tv, Marketo, LSN Mobile

Written on
February 11th 2013
Author
Mike Daly

Here’s what our virtual drum circle is pounding out today: Honda has partnered with MediaBrix on a fully integrated, immersive and interactive advertising experience within SongPop as part of the company’s launch of the 2013 Civic. The campaign kicked off yesterday. Honda reportedly is also the first automotive company to feature a branded ... more...

Live Twitter Feed From the Street Fight Summit in NYC

Written on
January 15th 2013
Author
Tim Sohn

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: ... more...

Medialets Appoints Stephen Dove to SVP of Product

Written on
December 13th 2012
Author
Press Release

NEW YORK (December 10, 2012) – Medialets, the essential technology and creative advertising platform for mobile, tablets and connected devices, announced today the appointment of Stephen Dove (pictured) as Senior Vice President of Product. Dove is tasked with leading all Medialets product development initiatives and will be instrumental as Medialets ... more...

Nexage Adds Ex-Weather Company Exec McCormack as VP of Publisher Sales, Smith as New CFO

Written on
November 28th 2012
Author
Press Release

BOSTON (November 28, 2012) -  Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack (pictured), former sales executive at The Weather Company and the National Football League (NFL), as vice president of publisher sales. Nexage also announced the addition of Paul Smith as CFO. The new ... more...