the-wall-street-journal



Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising

Written on
June 18th 2013
Author
AdotasWire

NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential platform for mobile and tablet advertising, announced today that Mediasmith, one of the largest independent digital media agencies in the US, has selected the platform as its third-party ad server for mobile. The partnership provides Mediasmith with comprehensive technology and ... more...

AFAIK: Rubicon Project, Rakuten MediaForge, Mixpo, ClickTake, Viralheat, FOMG

Written on
April 30th 2013
Author
Mike Daly

ADOTAS — The email carrier has been working extra hard on this very busy Tuesday news day. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Rubicon Project has been ranked #1 by comScore in terms of U.S. Internet reach for the past 10 months, and its reach continues to ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Medialets Appoints Stephen Dove to SVP of Product

Written on
December 13th 2012
Author
AdotasWire

NEW YORK (December 10, 2012) – Medialets, the essential technology and creative advertising platform for mobile, tablets and connected devices, announced today the appointment of Stephen Dove (pictured) as Senior Vice President of Product. Dove is tasked with leading all Medialets product development initiatives and will be instrumental as Medialets ... more...

AutoTrader Turns to Skyword for Content Marketing Roll-Out

Written on
October 16th 2012
Author
AdotasWire

BOSTON (October 16, 2012) – Skyword, a leading content production platform, today announced that AutoTrader.com has selected the Skyword Content Production Platform to improve the efficiency of its content efforts and increase engagement with the 16 million car buyers who visit with the AutoTrader.com website monthly. According to the National Car Dealer Association, cars ... more...

Shareholders Give The Thumbs Up To Murdoch

Written on
December 14th 2007
Author
Sarah Novotny

Yesterday, shareholders of Dow Jones & Company finally gave the “okay” for Rupert Murdoch and News Corporation to takeover the company. After the announcement Murdoch went to the offices of The Wall Street Journal to assure employees that the intention of the new owner is to make the publication better and ... more...