“Our mission is to provide Web users and marketers with the best pop culture experience on the Web and part of satisfying that mission is providing the best voices and content on the topics that matter,” said Tyler Goldman, Buzznet chief executive officer. “As the granddaddy of entertainment sites, we leaped at the opportunity to add The Superficial to Celebuzz. Not only has the site captivated more users over a longer period of time than any other entertainment site of its kind, it has created enormous engagement for marketers who benefit from The Superficial’s audience, brand and influence.”

The Superficial joins Celebuzz.com, Buzznet’s recently launched entertainment community and the first social media site dedicated to all things celebrity. The Celebuzz community already includes Just Jared, Go Fug Yourself, the Socialite Life and many others.

Celebuzz, launched in June of this year, gets about 4.8 million unique monthly visitors in the U.S., according to comScore, making it the fourth-largest destination for celeb news and culture.