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5 Mobile Strategies to Make Marketers Merry During the Holidays … and Beyond

Written on: December 12th 2013
Author: Joseph Pigato

ADOTAS – The shopping habits of the customer are changing dramatically every year with the soaring fanatic mobile user base and rapidly improving capabilities of smartphones and tablets. As a marketer, the critical question is: Are you getting a piece of this holiday pie? Shopping has entered a new era, and we’re [...] more...

Study: Smartphones, Tablets Made Up More Than 1/3 of Total Clicks on Google

Written on: October 16th 2013
Author: AdotasWire

LOS ANGELES, October 16, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report, which found that Q3 saw strong growth in impressions, clicks and advertiser spend across Google, Bing and Yahoo!. In addition, mobile [...] more...

Report: Fortune 100 Brands Do Not Follow Best Practices on Mobile

Written on: October 10th 2013
Author: AdotasWire

LOS ANGELES, October 10, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its Mobile Experience Scorecard: Fortune 100 Companies, which looks at how some of the largest, most well-recognized companies are adapting to the new mobile landscape via Google’s best practices. [...] more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on: March 14th 2013
Author: Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are [...] more...

Burning Question: Google AdWords Enhanced Campaigns

Written on: February 8th 2013
Author: Mike Daly

Last week, Google announced enhancements to AdWords as ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers [...] more...

Study: Singles Seek Smartphones, While Couples Cozy up to Tablets

Written on: November 30th 2012
Author: AdotasWire

LOS ANGELES (November 29, 2012) – The Search Agency, a global online marketing firm and the largest independent US search marketing agency, today announced the results of its 2012 Online User Behavior and Engagement Study, conducted online by Harris Interactive in August among 2,006 US adults, which found that, while [...] more...

The Dazzling Presidential Election Display Advertising Duel

Written on: November 5th 2012
Author: Sarah Gottlieb

With Election Day upon us, both sides spent more money on advertising in the final push towards swaying voters. Party fundraising has been a hot topic this year, but what we’re most interested in is looking at how Obama and Romney’s presidential campaigns are spending their dollars online. As anyone who’s looked [...] more...

Paid Search Report: Click Traffic Increased 275 in the Past Year; U.S Impressions Up 21%

Written on: October 30th 2012
Author: AdotasWire

LOS ANGELES (October 30, 2012) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its State of Paid Search Report. The report found that across all search engines, click traffic increased by 27 percent year over year, and U.S. impressions [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...