the-rubicon-project

Rubicon Expands the REVVolution With Brand Protection

Written on: June 1st 2010
Author: Gavin Dunaway

As news broke of The Rubicon Project’s acquisition of malware battler SiteScout, the trolls slithered to the comment section of TechCrunch, though not quite in force this time. “The Rubi-’con’ Project,” wrote one smarmy, anonymous fellow. Making light of Rubicon’s successful venture capital funding, he/she added: “The $42 million joke is [...] more...

Privacy Advocates Take Aim at RTB

Written on: April 8th 2010
Author: Gavin Dunaway

ADOTAS – I opened my inbox this morning to be greeted by a searing press release from privacy advocate Jeffrey Chester, executive director of the Center for Digital Democracy (CDD) — already I knew it was going to be a fun day. The Federal Trade Commission — you know, those guys [...] more...

Rubicon Partners With mOcean to Offer Mobile Platform

Written on: March 9th 2010
Author: Gavin Dunaway

ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source. Integrated within the REVV for publishers [...] more...

Industry news on hires, offerings, partnerships and finance

Written on: September 23rd 2009
Author: Edward Barrera

ADOTAS — BIA/Kelsey, Digitas, the Rubicon Project and Tribal Fusion all had news. The Rubicon Project, an online advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU’s Peacock Equity Fund with a $6 million [...] more...

Industry news on hirings, new offerings and finance deals

Written on: September 15th 2009
Author: Edward Barrera

ADOTAS — ReachLocal, VideoEgg, the Rubicon Project, KARMA Media Labs and ThirdAge all had annoucements. The Rubicon Project, the Internet advertising infrastructure company, has acquired Others Online, the audience optimization company, to further expand its ad optimization platform. Terms were no disclosed. The acquisition is part of an aggressive effort by [...] more...

Industry news in hirings and finance

Written on: September 14th 2009
Author: Edward Barrera

ADOTAS — The Rubicon Project, DoubleVerify, AdReady and Oyster Hotel Reviews all had news. Karl Siebrecht, who was president of Atlas until parent company aQuantive was purchased by Microsoft is leaving Microsoft to join AdReady as the display advertising startup’s president. [AllThingsD] Oyster Hotel Reviews — a three-month-old hotel reviews site — [...] more...

Industry news on hirings and finance

Written on: August 27th 2009
Author: Edward Barrera

ADOTAS — The Rubicon Project, AOL, Balihoo and 6Connex all had annoucements recently. Balihoo, a local marketing technology firm, has secured $7 million in new funding. Led by OpenView Venture Partners, this investment will enable Balihoo to expand sales and marketing efforts as it continues to build its impressive roster of [...] more...

Hiring, promotions, location, partnerships and product news

Written on: July 2nd 2009
Author: Edward Barrera

ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital College Network, HopStop, Winstar Interactive Media, Travel Ad Network, Getfugu and the Rubicon Project had annoucements this past week. The Rubicon Project: Justin Thomas has been appointed as Director of UK Publisher Development with responsibility to strategically support publishers in the UK [...] more...

Yahoo adds executive, YouTube loses one

Written on: June 15th 2009
Author: Edward Barrera

ADOTAS — Yahoo, YouTube, Ning, the Rubicon Project, Moxie Interactive, Screen Digest, Fanscape, Beliefnet, MediaVest USA, Turn, Pandora Media, Afar Media, Spring Creek Group, Moiré Studio and MRM Worldwide announced hirings, promotions and expansions. Yahoo: Tim Morse was named as chief financial officer. Morse currently serves as the CFO of semiconductor company [...] more...