the-new-york-times



R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...

IAB’s Digital NewFronts 2014 Kicks off Today in Manhattan

Written on
April 28th 2014
Author
Richard L. Tso

ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online video ... more...

Take the Time to Do Native Right

Written on
December 2nd 2013
Author
Erin Lanuti

ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from ... more...

New Euro Media Trends Report Shows Mobile’s Global Growth

Written on
October 16th 2013
Author
Press Release

ADOTAS (via PRESSWIRE) – For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, today announced the release of the EPC Global Media Trends Book. This book captures the trends in revenue and usage patterns for a variety of digital media, Internet and more, and then analyses ... more...

Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising

Written on
June 18th 2013
Author
Press Release

NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential platform for mobile and tablet advertising, announced today that Mediasmith, one of the largest independent digital media agencies in the US, has selected the platform as its third-party ad server for mobile. The partnership provides Mediasmith with comprehensive technology and ... more...

Preview: What’s Happening at Internet Week New York 2013

Written on
May 20th 2013
Author
Richard L. Tso

ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to ... more...

First-Ever Westchester Digital Summit Set For Tomorrow

Written on
May 13th 2013
Author
Larissa Lohman

ADOTAS – Most of the biggest online marketing and advertising conferences are found in prominent hubs like New York, San Francisco,  Las Vegas or Chicago.  Sure, all the major brands are there, but often they’re pitching the same ideas to the same people. These conferences have provided opportunities but also neglected marketers, ... more...

Disrupt NY 2013: Introducing Enigma, the Google for Public Data

Written on
April 30th 2013
Author
Richard L. Tso

ADOTAS — There’s a sea of vital public data out there just waiting to be accessed, but currently, most people have no idea how to tap into it. Today at TechCrunch Disrupt in New York, one company stood out from the pack during the 10-minute company pitch session in front ... more...

Street Fight Summit: Old-School, Investigative Journalism Leads to Hyperlocal Sales

Written on
January 18th 2013
Author
Tim Sohn

Three hyperlocal news startups on the East Coast have one thing in common: they are not yet profitable. Publishers and editors from GoLocal24.com, DailyVoice.com and DNAInfo.com said Jan. 15 at Street Fight Summit in New York City that cranking out quality investigative journalism leads to audience, which translates into sales. Lisa ... more...

The Instragram Fiasco: It’s Over, Put Down Your Pitchforks

Written on
December 19th 2012
Author
Richard L. Tso

People love uploading and sharing their most intimate moments with family and friends using the popular mobile app Instagram, but now users using the popular photo-sharing service may be inadvertently signing up to have their images used in ads without their permission. Or at least that’s what would have happened ... more...