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24/7 Launches Business Online Ad Network
ADOTAS – Digital marketing company 24/7 Real Media Inc. today announced a partnership with four publishers to create BBN, a B2B interactive advertising network. Cygnus Business Media, Nielsen Business Media, Reed Elsevier and The McGraw-Hill Companies have banded together to offer greater reach and more efficient media buys for online advertisers. [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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