the-guardian



OPINION: No One Is Watching Your Video Ads

Written on
February 27th 2014
Author
Irfon Watkins

ADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering. Eighty-six ... more...

Teads Lands a $5.2 Million Series A Investment to Expand Adoption of its Disruptive Video Ad Tech Globally

Written on
October 22nd 2013
Author
AdotasWire

MONTPELLIER, France, October 22, 2013 (ADOTAS via GLOBE NEWSWIRE) – Teads, a provider of technology for video advertising innovation, announced that it has won a $5.2 million round of Series A investment from Partech Venture (Dailymotion, Digitick etc.) and Elaia Partners (Criteo, Scoop.it etc.) funds. The funding will support Teads’ ... more...

New Euro Media Trends Report Shows Mobile’s Global Growth

Written on
October 16th 2013
Author
AdotasWire

ADOTAS (via PRESSWIRE) – For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, today announced the release of the EPC Global Media Trends Book. This book captures the trends in revenue and usage patterns for a variety of digital media, Internet and more, and then analyses ... more...

Rightster Appoints Ex-ITV Online Chief Pembrooke to Support Exponential Growth

Written on
September 28th 2012
Author
AdotasWire

NEW YORK (September 27, 2012) – Today Rightster, the video distribution and monetization specialist, announces the appointment of Robin Pembrooke as VP of Product & Solutions, strengthening the senior team on the back of dramatic growth and key client wins in the last year. Rightster works with several high profile publishers ... more...

Quick Hits: Alphabird Acquires Media Social, Urban Airship Raises $15.1 Million

Written on
November 7th 2011
Author
Gavin Dunaway

ADOTAS – Audience-targeting video syndicator AlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution. Back in May, the company acquired PlaceVine and its Brand Integration Platform, technology that matches of agencies and marketers with video content producers for brand integrations. Mobile application enhancer Urban Airship raised $15.1 ... more...