the-atlantic



The Unexpected Publisher: LinkedIn Delves Further into Native and Influencer Content

Written on
February 10th 2014
Author
Richard L. Tso

ADOTAS – Professionals around the globe flock to LinkedIn as a way to connect with colleagues, network or search for a new job. But behind the scenes, the professional social network has been making its move to join a new breed of publishers – those vying to become a primary ... more...

As Time Inc. Seeks a Tune-Up, Motor Trend’s Move to Digital is Firing On All Cylinders

Written on
April 15th 2013
Author
Richard L. Tso

ADOTAS — Time Warner recently announced that it was spinning off its ailing magazine division, after failing to reach a deal to sell many of Time Inc.’s magazines to the Meredith Corporation. This news has profound ramifications for the publishing industry – a harsh wake-up call that digital publishing may ... more...

Online Video is Not Yet Delivering on its Promi$e

Written on
March 20th 2013
Author
Richard L. Tso

ADOTAS – Traditional journalism has been on the decline for decades, and the emergence of online video content has been successful in attracting eyeballs for technology blogs like Mashable and TechCrunch. Even mainstay outlets like The New York Times and The Wall Street Journal have started video news reporting initiatives. ... more...

Told Ya So: AP Confirms Hotmail’s Demise

Written on
February 19th 2013
Author
Mike Daly

Confirming our February 4 story, The Associated Press reported today that Microsoft will retire the world’s most popular free email platform, Hotmail, in favor of its new service, Outlook.com. The AP reports that the switch will be accompanied by “what [Microsoft]  believes to be the biggest marketing blitz in the history ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...

Hotmail to Be Retired; DSPs to Lose Cheap Retargeted Ad Space

Written on
February 4th 2013
Author
Mike Daly

A source close to Microsoft told Adotas last week that Hotmail will soon go the way of the dinosaur and its replacement, Outlook.com, would be free of ads. In response, a spokesperson for Microsoft confirmed the former but denied the latter. “Outlook.com does have ads,” said the spokesperson (appropriately) via email. ... more...

Today’s Burning Question: The Atlantic’s Sponsored Scientology Story Debacle

Written on
January 18th 2013
Author
Mike Daly

Today’s Burning Question from Adotas is: ”What can be learned from The Atlantic’s Scientology Sponsored Story debacle?” Here’s how our industry contacts weighed in: “The fact that there is so much internal and external strife at The Atlantic about native ads is not surprising. Ads that appear as content, such as native ads, ... more...

BUSINESS INSIDER: The Atlantic and the Native Ad that Wasn’t

Written on
January 18th 2013
Author
Business Insider

A lot of magazines sell sponsored content to advertisers. (Business Insider has several sponsored content series running right now, for instance.) The usual rule is that such stories must be clearly labeled so that readers can see whether editorial may have been influenced by advertisers. Normally, however, both the publisher ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Hiring, promotions, location and partnerships

Written on
May 8th 2009
Author
Edward Barrera

ADOTAS — MediaVest USA, Grupo Andrea, Sensis, The Atlantic, Pubmatic and Netshelter Technology Media have announced expansions, hirings and promotions. NetShelter Technology Media: The technology media network announced its expansion into the United Kingdom, opening a London office to be led by former Starcom Mediavest International and IDG veteran Darren Higham, who ... more...