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Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep [...] more...

Holiday Shopping Trends Among Facebook Friends

Written on
December 19th 2012
Author
Molly Glover Gallatin

‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through [...] more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black [...] more...

Top U.S. Retail Search Marketers Increase Thanksgiving Day Sales 65% Year-Over-Year, Spend 51% More on Cyber Monday

Written on
November 29th 2012
Author
AdotasWire

SAN FRANCISCO (November 28, 2012) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled performance data for U.S. retail search engine marketing programs during the holiday season to date. Online sales revenue driven by search marketing for the period beginning November 1 and ending November 26 [...] more...

Report: Retailers Spent Dramatically More on Paid Search In Advance of Black Friday & Cyber Monday

Written on
November 28th 2012
Author
Mike Daly

SAN FRANCISCO (November 27, 2012) – In the battle for revenue online, retailers increased search advertising spend 59 percent on Thanksgiving Day 2012, compared to 2011. Across the five popular shopping days from Thanksgiving through Cyber Monday, cost-per-click (CPC) also skyrocketed 20 percent higher than 2011, as competition for search terms among retailers [...] more...

Report: Walmart Tops in GPS Searches On Black Friday

Written on
November 26th 2012
Author
Mike Daly

Telenav, a GPS navigation app developer and mobile advertising platform, published today a list of the top 10 most searched retail brands by our customers on Thursday and Friday (for example, searching for the closest Walmart). Telenav looked at a representative sample from our millions of users to find out which [...] more...

Usablenet Data Shows Mobile Shopping Increase over Thanksgivi​ng

Written on
November 26th 2012
Author
Adotas

Besides being a traditional day for family gatherings and expressions of gratitude, Thanksgiving has also become a big day for scoping out Black Friday deals. Usablenet, which powers the mobile sites and apps for top retailers like Walgreens, Aeropostale, ShopNBC, CVS, J.Crew, Mattel, Brookstone, and many more, studied mobile activity on [...] more...

Cyber Monday: Holiday Shopping Trends & Mobile Ad Campaigns

Written on
November 21st 2012
Author
Richard L. Tso

Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their holiday [...] more...



Spotlight

Cyber Monday: Holiday Shopping Trends & Mobile Ad CampaignsWhether you like it or not, it’s that time of the year again and retailers are working overtime to get [...] more...

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