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HipCricket En Espanol

Written on: August 18th 2008
Author: Editor

ADOTAS — Univision Communications Inc., the Spanish-language media company, announced today that as part of its digital strategy, it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the Spanish-language radio group in the United States. The firm has partnered with HipCricket for this [...] more...

Mobile Drive To Web

Written on: August 11th 2008
Author: Steven Siegel

ADOTAS EXCLUSIVE — When it comes to advertising, mobile represents the new frontier—and everybody is heading west. Just search the phrase “mobile marketing” on Google and more than 2.7 million entries appear. This shouldn’t be a surprise when you take into account the fact that the mobile channel offers brands [...] more...

SMS Marketing Gr8T: Report

Written on: May 27th 2008
Author: Kathleen

ADOTAS – SMS marketing is the new hotness, according to a report in The Wall Street Journal. A slew of companies are tapping into the cellphone text message market — Coors just added a text component to its traditional sponsorship of the NFL Draft, the Journal reports. So why the heightened [...] more...

JupiterResearch Cracks The Mobile Code

Written on: March 24th 2008
Author: Editor

ADOTAS - JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...

Verizon Raises Controversy With NARAL Campaign

Written on: September 27th 2007
Author: Editor

Today, Verizon Wireless raised some eyebrows when the company announced that it will allow an abortion rights group to create and send a text message alert system for its subscribers after the mobile phone firm originally declined the partnership. The initial decision to not service the NARAL Pro-Choice America text message [...] more...

Features

Media Plan ’08: Look Out of the Window October 10th 2008
TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
Out With the Old, in With the NEW October 8th 2008
Decision 2008, The Internet Changed Everything October 7th 2008

Features Archive

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...