text-messaging
Americans Text $8 Million in Aid to Haiti
ADOTAS – It would take the coldest of hearts not to feel for the people of Haiti after a monstrous earthquake claimed as many as 50,000 souls. The tragedy continues as food and potable water has been in short supply but aid is coming — via text messages. Beyond celebrities hosting [...] more...
Michael Jackson and text messaging
ADOTAS — The King of Pop died two weeks ago. Now, that’s not news to anybody, but the way that we all found out about it may be. You definitely remember exactly where you were and how you found out about 9-11, don’t you? What were you doing when the O.J. [...] more...
Survey Shows Risky Use of Mobile E-Mail Devices
A California train engineer who was sending and receiving text messages was blamed last month for causing one of the worst railroad crashes in U.S. history that killed 25 people. Despite such risks, many Americans send and receive text messages on mobile e-mail devices in dangerous situations, according to a survey [...] more...
HipCricket En Espanol
ADOTAS — Univision Communications Inc., the Spanish-language media company, announced today that as part of its digital strategy, it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the Spanish-language radio group in the United States. The firm has partnered with HipCricket for this [...] more...
Mobile Drive To Web
ADOTAS EXCLUSIVE — When it comes to advertising, mobile represents the new frontier—and everybody is heading west. Just search the phrase “mobile marketing” on Google and more than 2.7 million entries appear. This shouldn’t be a surprise when you take into account the fact that the mobile channel offers brands [...] more...
JupiterResearch Cracks The Mobile Code
ADOTAS – JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...
Verizon Raises Controversy With NARAL Campaign
Today, Verizon Wireless raised some eyebrows when the company announced that it will allow an abortion rights group to create and send a text message alert system for its subscribers after the mobile phone firm originally declined the partnership. The initial decision to not service the NARAL Pro-Choice America text message [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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