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Tech for Technophobes II: The Evolution of Ad Tech

Written on
February 20th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically [...] more...

Looking for the Open Spaces in the LUMAscape

Written on
October 24th 2011
Author
Matthew Novick

ADOTAS - Over the next few weeks, as ad:tech and the other fall conferences continue to play out, we will all experience the collective sigh following the unveiling of a new LUMAscape as well as the usual predictions as to what it all means. If you haven’t seen one, the LUMAscape [...] more...

Quick Hits: Yahoo! Throwing Debutante Ball for Levinsohn?

Written on
June 7th 2011
Author
Gavin Dunaway

ADOTAS – Oh, is it time for Yahoo! EVP of the Americas Ross Levinsohn’s debutante ball? You know, when Yahoo! parades him around the tech media before installing him as the heir to soon-to-not-be-CEO Carol Bartz. The company was already kind enough to reassemble his old Fox Interactive Media crew via an… interesting [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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