teracent
Google Imagines (Sexy) Display World of the Future
ADOTAS – Echoing a press conference Google’s display advertising wing of Google threw a few months ago, Barry Salzman, managing director of media and platforms, told the crowd at IAB Mixx that Big G is bringing sexy back to display. But I have to ask: was display ever sexy in [...] more...
MediaMath Is Adroit With Its Dynamic Acquisition
ADOTAS – Get one quick because they’re flying off the shelves! After seeing success with an initial partnering and integration, DSP MediaMath has gone all in and acquired dynamic ad creator Adroit. This follows Google’s acquisition of Teracent at the end of last year, which highlighted the growing importance dynamic creative [...] more...
Salzman Is the Display Guy for Google
ADOTAS – Meet the new boss, same as the old boss. DoubleClickers who have been around a block or two will recognize a familiar face in the new Google position of head of media and platforms for the Americas: Barry Salzman who was DoubleClick Global Media president between 1997 and [...] more...
Tumri Cranks Up the Dynamics for Insight
ADOTAS – With all the players in the space such as platforms, agencies and networks — and that’s before you start trying to decipher acronyms such as CPM and RTB — sometimes we forget at heart that digital advertising is a dialogue, a conversation, says Calvin Lui, president and CEO [...] more...
Teracent Acquisition Validates Dynamic Display
ADOTAS – While Black Friday in-store sales have been dragging for the last few years, comScore points out that online sales jumped by 11% this last Friday over the year before, hitting $595 million. comScore predicts Cyber Monday (today) online sales could top $900 million. Every year the threat of [...] more...
Google’s Teracent acquisition marks prominence of display
ADOTAS – Even a blind man can see that advances in display related to targeting and customization are coming at a clip and herald the awakening of a brave new world — one that has privacy advocates and the Federal Trade Commission yipping nervously like small dogs. Google certainly isn’t blind [...] more...
Hiring, promotions and partnerships announcements
ADOTAS — Buddy Media, Fast Horse, Teracent, SpectrumDNA, MediaCityUK and Moire Marketing Partners had announcements recently. Teracant: Jay VanDerzee was hired as Vice President of Sales, East. VanDerzee began his career in digital media with Excite@Home Network. During his role as sales executive at Advertising.com, VanDerzee developed an expertise in ad network [...] more...
Yahoo, Tumri, Teracent partner for Smart Ads program
ADOTAS — Yahoo has unveiled a new partner program that incorporates third-party advertising technologies. According to Yahoo, which is partnering with Tumri and Teracent, the Smart Ads program will offer “an open and unmatched solution for reaching consumers with customized messages.” The campaigns use ad-optimization technology to create a “near-limitless variety” [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
