television



Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

OPINION: Viewability Challenges Remain for Moving TV Dollars to Digital

Written on
April 2nd 2014
Author
Sean Wagner

ADOTAS — On Monday,  the Media Ratings Council (MRC) announced that their advisory against buying media on “viewability” has been lifted. According to much of the subsequent industry discussion, the largest obstacles have been removed for brand advertisers moving TV dollars to digital. Now that advertisers can tell whether an ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

Native Advertising: Coming Soon to a TV Near You

Written on
February 25th 2014
Author
Richard L. Tso

ADOTAS – The entire ad ecosystem is in a state of flux. As traditional broadcast outlets and publishers struggle to create high-quality content and programming to capture viewing audiences and the dollars of brand sponsors, many are looking towards the promise of native as the next step in advertising. The ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Leverage the Value of the Second-Screen Trend – Now and After the Holiday Shopping Season

Written on
December 19th 2013
Author
Christine Oliveri

ADOTAS – This holiday season, the increasingly popular second-screen phenomenon – where people simultaneously use TVs, tablets, laptops and smartphones – has been creating numerous opportunities for companies to enhance engagement between consumers and their brand. Over the last several years, second screens have quickly become popular sources for consumers researching ... more...

Let’s Stop Debating Whether or Not Super Bowl Ads are Worth It

Written on
December 13th 2013
Author
Chris Teso

ADOTAS — Every year the industry debates whether or not Super Bowl ads are worth the millions of dollars that brands invest for a TV spot (current estimate for the 2014 Super Bowl: $4 million for a 30-second spot). I’m not here for that debate, because it’s absolutely worth it if your primary ... more...

Simulmedia Closes $25 Million D Round

Written on
December 10th 2013
Author
AdotasWire

NEW YORK, December 10, 2013 (ADOTAS) — Simulmedia, a targeted television advertising company, today announced that it has closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners (a new fund created by Dick Parsons and Ronald Lauder), and ... more...