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Advertising To The Biggest Media Multitaskers, Kids

Written on: March 10th 2008
Author: Editor

ADOTAS - According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a [...] more...

Super Bowl Ads’ Success Measured Online

Written on: January 29th 2008
Author: Editor

With the Super Bowl coming up on Sunday, the buzz in the advertising world is growing louder and louder. The price of a thirty second spot is $2.7 million and with the writer’s strike, other advertising opportunities have grown slim which makes Sunday even more of a “high-rollers” game in [...] more...

WPP Predicts Internet To Surpass TV By 2009

Written on: January 4th 2008
Author: Editor

The WPP is projecting that the UK advertising industry will spend more online than on TV by the year 2009. Group M, a division of WPP group said that it expected UK online advertising to grow over 30% to 3.4 billion pounds which is about $6.72 billion, reports The Independent. Television [...] more...

Netflix And LG Put Movies On Your TV

Written on: January 3rd 2008
Author: Editor

In a move that continues to blur the line between traditional media and online technology, Netflix has announced that it is developing a set-top box with LG Electronics that will allow subscribers to watch movies streamed directly from the Internet to their televisions. This development is an extension of the Internet [...] more...

Google Tight-Lipped On U.K. Spectrum Bid

Written on: December 14th 2007
Author: cnet

The term “digital dividend” refers to the freeing up of radio spectrum over the next five years, when analog television and radio signals are switched off and replaced by digital. On Thursday, Ofcom, the telecommunications regulator, gave further details of how it would carve up and sell the spectrum ranges that [...] more...

Hearst-Argyle Television and Google Strike Agreement

Written on: November 28th 2007
Author: Editor

In an effort to target the growing local search advertising market, Hearst-Argyle Television, Inc. today announced a new strategic agreement with Google in which Hearst-Argyle will become the first television industry reseller of the Google AdWords(TM) advertising program. Under the agreement, Hearst-Argyle, operator of 29 TV stations and more than 30 [...] more...

The Internet And Television Collide

Written on: September 28th 2007
Author: Bob

Microsoft has unveiled a new Internet television system that functions on both televisions and computers. The system includes over 100 hours of shows from networks like MSNBC and FoxSports Windows Vista Home Premium Edition and Windows Vista Ultimate Edition users will be able to access this service for free according to [...] more...

Hearst-Argyle Goes Back to High School

Written on: August 17th 2007
Author: Editor

Hearst-Argyle Television, Inc. announced today the launch of High School Playbook (highschoolplaybook.com), a first-of-its-kind product to bring high school sports action to all three screens — TV, web and mobile devices. It is the first high school sports programming venture to combine social networking with music, statistics and robust, high-definition video, [...] more...

Spot Runner Gets Media Investment

Written on: October 30th 2006
Author: Editor

Spot Runner, an agency that lets local businesses purchase cable and broadcast TV ads online, has received investment and endorsement from WPP, CBS Corporation, Interpublic Group and others. As an ad buyer, WPP handles about $50 billion in client advertising funds. WPP plans to use Spot Runner’s service to help clients [...] more...