television



Why Mobile App Marketers Are Testing Television

Written on
October 14th 2014
Author
Christian Henschel

As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with more ... more...

Viggle Platform Launches with Point-Earning on the Web

Written on
June 6th 2014
Author
Press Release

NEW YORK, June 6, 2014 (ADOTAS) – Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and rewards platform, today announced the expansion of its platform integration which allows point-earning on the web. Now consumers can earn Viggle points for watching video content at Wetpaint.com, a leading digital destination and social publishing ... more...

Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

Telescope and Viggle Partner to Develop Custom Second-Screen Experiences

Written on
May 13th 2014
Author
Press Release

LOS ANGELES, May 13, 2014 (ADOTAS) – Telescope, Inc., an award-winning technology company that powers real-time participation experiences across entertainment, sports and advertising, has entered into an agreement with Viggle Inc., the entertainment marketing and rewards platform that rewards entertainment fans for watching TV and listening to music. As part of their partnership, Viggle ... more...

Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

OPINION: Viewability Challenges Remain for Moving TV Dollars to Digital

Written on
April 2nd 2014
Author
Sean Wagner

ADOTAS — On Monday,  the Media Ratings Council (MRC) announced that their advisory against buying media on “viewability” has been lifted. According to much of the subsequent industry discussion, the largest obstacles have been removed for brand advertisers moving TV dollars to digital. Now that advertisers can tell whether an ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

Native Advertising: Coming Soon to a TV Near You

Written on
February 25th 2014
Author
Richard L. Tso

ADOTAS – The entire ad ecosystem is in a state of flux. As traditional broadcast outlets and publishers struggle to create high-quality content and programming to capture viewing audiences and the dollars of brand sponsors, many are looking towards the promise of native as the next step in advertising. The ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...