television
Young Men Prefer Computers for Entertainment Consumption
ADOTAS – As male between the ages of 18 and 34, I can tell you a life without instant access to online videos of kittens sneezing and vomiting is not worth living. According to a new study of online video viewers (PDF) by Frank N. Magid for Metacafe, 68% of males aged [...] more...
Gamification Baron Bunchball Wins Clients Left and Right
ADOTAS – I’m a little sad that Bunchball gamified Bravo’s “The Real Housewives of Atlanta” rather than “The Real Housewives of New Jersey.” For the latter I can only imagine the joy gleaned from a quick-draw-like contest where you see who can throw wine in the other’s face first. Or [...] more...
Obama finally names CTO, Google aims for TV, and Techcrunch, heal thyself
Oracle Corporation announced today an agreement to acquire Sun Microsystems for $9.50 per share in cash, or about $7.4 billion total. The deal comes after IBM-Sun talks fell apart. (WSJ) Google’s search robot will finally be crawling its way to your TV. (TeeVee) Eyeing diners, restaurants take to Twitter. (Reuters) Techcrunch says bloggers [...] more...
TACODA founder takes on TV
ADOTAS — Dave Morgan has a new company that will help television companies improve ratings by lifting the effectiveness of their tune-in programming spots. Simulmedia, according to the founder of TACODA and Real Media, will help television companies improve ratings by lifting the effectiveness of their tune-in programming spots. The goal [...] more...
Online Users Grow; Quality Content Doesn’t
ADOTAS — With once-profitable newspapers and magazines slashing, burning and declining, you have to wonder where all the content will be coming from as more people go online. In a survey taken in the early part of December, 40 percent said they get most of their national and international news online, [...] more...
Advertising To The Biggest Media Multitaskers, Kids
ADOTAS – According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a [...] more...
Super Bowl Ads’ Success Measured Online
With the Super Bowl coming up on Sunday, the buzz in the advertising world is growing louder and louder. The price of a thirty second spot is $2.7 million and with the writer’s strike, other advertising opportunities have grown slim which makes Sunday even more of a “high-rollers” game in [...] more...
WPP Predicts Internet To Surpass TV By 2009
The WPP is projecting that the UK advertising industry will spend more online than on TV by the year 2009. Group M, a division of WPP group said that it expected UK online advertising to grow over 30% to 3.4 billion pounds which is about $6.72 billion, reports The Independent. Television [...] more...
Netflix And LG Put Movies On Your TV
In a move that continues to blur the line between traditional media and online technology, Netflix has announced that it is developing a set-top box with LG Electronics that will allow subscribers to watch movies streamed directly from the Internet to their televisions. This development is an extension of the Internet [...] more...
Google Tight-Lipped On U.K. Spectrum Bid
The term “digital dividend” refers to the freeing up of radio spectrum over the next five years, when analog television and radio signals are switched off and replaced by digital. On Thursday, Ofcom, the telecommunications regulator, gave further details of how it would carve up and sell the spectrum ranges that [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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