television-advertising



How to Remain Invisible to Consumers: Mistakes Marketers Make

Written on
March 13th 2014
Author
Robert Cordray

ADOTAS – Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a marketer ... more...

‘Jimmy Kimmel Live’ – at the Gas Pump

Written on
February 19th 2013
Author
Larissa Lohman

“Jimmy Kimmel Live,” as well as other popular ABC television shows like “The View” and “The Chew,” can now be seen at a gas pump near you. On February 7, Outcast Media signed a deal with ABC Entertainment to air clips of these popular shows and others on the Fuel Network, ... more...

Google Takes Over TV Ads With Nielsen’s Help

Written on
October 24th 2007
Author
Sarah Novotny

Today, the Nielsen Company and Google announced a strategic, multi-year partnership. The relationship will leverage Nielsen’s television audience measurement experience to bring demographic data to Google’s TV Ads advertising platform. This combined data will allow Google to provide agencies and advertisers with the information they need to assist them in ... more...