television-advertising



Alternative Screens: Putting TV Advertising on the Spot

Written on
April 29th 2014
Author
David Leider

ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad spending is still rising, the number of people TV is reaching is trending toward flat or declining. ... more...

IAB Survey: Original Digital Video On Track To Be As Important As TV

Written on
April 28th 2014
Author
Press Release

NEW YORK, April 28, 2014 ADOTAS) – The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased internet spending migrating from television ... more...

How to Remain Invisible to Consumers: Mistakes Marketers Make

Written on
March 13th 2014
Author
Robert Cordray

ADOTAS – Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a marketer ... more...

‘Jimmy Kimmel Live’ – at the Gas Pump

Written on
February 19th 2013
Author
Larissa Lohman

“Jimmy Kimmel Live,” as well as other popular ABC television shows like “The View” and “The Chew,” can now be seen at a gas pump near you. On February 7, Outcast Media signed a deal with ABC Entertainment to air clips of these popular shows and others on the Fuel Network, ... more...

Google Takes Over TV Ads With Nielsen’s Help

Written on
October 24th 2007
Author
Sarah Novotny

Today, the Nielsen Company and Google announced a strategic, multi-year partnership. The relationship will leverage Nielsen’s television audience measurement experience to bring demographic data to Google’s TV Ads advertising platform. This combined data will allow Google to provide agencies and advertisers with the information they need to assist them in ... more...