teens
Twitter teens scarce
ADOTAS — The microblogging’s reach might be hitting nearly 11 percent of all active Internet users but it’s not because of the young ones. According to Nielsen, in June only 16 percent of Twitter users were under the age of 25. Bear in mind persons under 25 make up nearly one [...] more...
Brand awareness for teens and tweens
ADOTAS — TV still holds the attention of teens and tweens, though they rely on friends for the next cool thing. Most teens and tweens, 85 percent, believe that people will buy or use a specific product because it is mentioned on TV, according to a new study by Pangea Media, [...] more...
Wired teens abusing web and caffeine
REUTERS – Caffeine-fueled teens are texting, Web-surfing and gaming for hours into the night, which is affecting their alertness and ability to function during the day, a new study in Pediatrics shows. “They’re up at night and they’re dong a lot less homework than we thought and a lot more multitasking,” [...] more...
Kiwibox, Burst Media, a good match
ADOTAS — Kiwibox’s partnership with Burst Media seems to be going well. The teen social network and online magazine now gets more than 17 million U.S.-based unique visitors per month. Its comprised of teen-focused websites that offer brand advertisers and marketers a targeted method for reaching this demographic. The Kiwibox Network allows [...] more...
Teen social networks join up
ADOTAS — Teenage girls will have more places to roam online. Teen social network Piczo has joined with teen-girl dress-up site Stardoll to target the young-teen demographic, according to paidcontent. Piczo will remain an independent brand. Along with free, ad-supported Paperdoll Heaven, the three companies are launching the Stardoll Network. Launched in 2004, [...] more...
RED Hearts aims for teen market
ADOTAS — RED the Book and I Heart Daily has launched RED Hearts, a trendspotting service for teens by teens. Written by 58 teenagers, reporting from New York City to Nevada, Los Angeles to Louisiana, and everywhere in between, RED Hearts aims to fill a void in the teen market by [...] more...
GoFish Adds WeeWorld To The Family
ADOTAS – GoFish Corporation announced today announced the addition of WeeWorld, an avatar-based social network, to its newly-launched youth-focused online media and entertainment network. WeeWorld has over 21 million WeeMees, the youth avatars that have been created worldwide. This increases domestic reach of the GoFish Network to 18.2 million unique [...] more...
Europe’s Young Flock to Mobiles for Web
Not only do 93 percent of European 16-to-24-year olds own mobile phones (and PDAs, & Blackberries), but more than 46 percent use them to surf the Internet, according to a study just released by the European Interactive Advertising Association (EIAA). “Already, twice as many 16-to-24-year olds are accessing the Internet from [...] more...
MySpace Makes Marketers Happy
I heart MySpace. It’s addicting, it’s a home base and, so far, it’s done a pretty good job of keeping close to its grassroots bent. So what if founder Tom Anderson recently walked off with a sweet $580 million from News Corp? It’s not like Rupert Murdoch is on MySpace [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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