technology



iPhone 6: What’s New and What Matters

Written on
October 21st 2014
Author
Peter Koeppel

As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will ... more...

Navigating the Growth and Future of Real-Time Bidding

Written on
June 5th 2014
Author
Ajitpal Pannu

ADOTAS – The buzzword in mobile display and digital marketing across the globe has become Real-Time Bidding (RTB). As systems and processes continue to mature, every year we see RTB and programmatic buying consume a larger piece of the total ad spend. The rest of this article is dedicated to explaining ... more...

LiquidM Adds New RTB Features to its Platform

Written on
April 28th 2014
Author
Press Release

SAN FRANCISCO, April 28, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced two new real-time bidding (RTB) features to combine RTB reach extension with more brand-safe, premium inventory. The new features – Brand Safe RTB and Effortless Supply Selection – allow brand-conscious media buyers to use advanced RTB ... more...

Tapad Plans Cross-Screen Marketing Summit in NYC

Written on
April 8th 2014
Author
Press Release

ADOTAS — Tapad, a leader in cross-screen marketing technology, will host “Tapad Unify Tech ’14″ (#UnifyTech14) in New York on on Tuesday, April 29. “Tapad Unify Tech ’14″ promises to explore the world’s new cross-screen reality from every angle: technology, marketing, branding, it’s impact on consumers – and ultimately, our entire ... more...

CPXi Raises $30 Million in Funding to Grow Programmatic Business; Hirsch Promoted to President

Written on
March 27th 2014
Author
Press Release

NEW YORK, March 27, 2014 (ADOTAS) – Global digital media holding company CPXi announced today that it has closed a $30 million funding round from the Business Development Corporation of America (BDCA). The funds will be used to invest in the growth of CPXi’s programmatic creative and programmatic media technology and services. Additionally, funds will ... more...

6 Technologies That Are Changing The Way We Do Business

Written on
February 11th 2014
Author
Hailey Robinson

ADOTAS — Technology is constantly changing how people communicate and conduct business. As a result, the business world is continuously adapting and adjusting to keep up with technology’s advancements. Although there’s no sure way to predict the innovations of the future, there are technologies already available that are influencing how ... more...

How To Prevent Technology From Tanking Your Brand Reputation

Written on
January 17th 2014
Author
Chris Wakely

ADOTAS — The Affordable Care Act rollout appeared to turn a corner in early January when the U.S. government announced that 2.1 million Americans had signed up for health insurance on Healthcare.gov. However, that number still fell short of the administration’s pre-rollout projection of 3.3 million enrollees by the end of ... more...

Rocket Fuel Ranked No. 1 Fastest Growing Company on Deloitte’s 2013 Technology Fast 500

Written on
November 13th 2013
Author
Press Release

REDWOOD CITY, Calif., November 13, 2013 (ADOTAS) – Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced it ranked No. 1 on Deloitte’s Technology Fast 500(TM), a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology ... more...

The Future CMO: Storyteller, Technologist, Behaviorist

Written on
September 10th 2013
Author
Debi Kleiman

ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One aspect in flux is the changing role of the CMO. It is becoming far more ... more...

Interview with Neustar AdAdvisor VP Paul McLenaghan

Written on
June 3rd 2013
Author
Adotas

ADOTAS – Data is at the heart of all phases of the marketing campaign cycle — planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides a ... more...