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Newspaper Hires Yahoo Developer

Written on
March 27th 2008
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ADOTAS – Guardian News & Media recently announced that it hired Matt McAlister away from Yahoo. McAlister directed Yahoo’s developer network in San Francisco. The U.K. paper said it planned to expand its tech department – McAlister will head up the Guardian News and Media’s development network, spearheading a move [...] more...

Motorola Split: Red Flag Or Green Light?

Written on
March 26th 2008
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ADOTAS - Today, Motorola announced that it would be splitting into two publicly traded companies to separate its handset division (which has been suffering major losses) from its other businesses. Shares of the firm have gone up now about 5%. This effort comes in the midst of a proxy battle with [...] more...

Catalyst Rolls Out An EMS

Written on
March 25th 2008
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ADOTAS - Catalyst, the “Marketing Capital” firm launched by John Durham and Cory Treffiletti, has announced the unveiling of a new Emerging Media Buying Service (EMS) that will provide planning and buying advice for online video, social media, mobile, gaming and widgets. Before Catalyst, Treffiletti worked for i-traffic, Freestyle Interactive and [...] more...

Google Pressures FCC To Give Up TV Airwaves

Written on
March 24th 2008
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ADOTAS - It is now being reported that Google has sent a letter to the FCC, proposing its development plans for television “white space” for wireless online access for the entire country. “White space” is defined as unlicensed and unused TV airwaves. Richard Whitt, Google’s Washington telecom and media lawyer stated [...] more...

“Dream Phone” To Be First Android?

Written on
March 20th 2008
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ADOTAS - It is being widely reported that HTC has been developing a mobile phone to run on Google’s Android software that will be called “Dream” and will have a large touch screen, not unlike the Apple iPhone. HTC could potentially be the first company to create a mobile phone [...] more...

AdMob’s Mobile Metrics Report Gives Smart Insight

Written on
March 18th 2008
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ADOTAS - Today, AdMob released its Mobile Metrics Reports for February, highlighting traffic percentages for Smartphones, trend data for the top five country markets and manufacturer market share trends. For each ad request in the month of February, AdMob analyzed information available in the user’s mobile browser. New to the report [...] more...

Agency.com Snags Ogilvy Director

Written on
March 12th 2008
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ADOTAS — Agency.com, Omnicom Inc.’s digital arm, has announced the appointment of Jeremy Daly as director of planning. Daly will lead Agency.com’s New York office in developing new interactive strategies. Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New [...] more...

Yahoo (Slightly) Less Sought After; Microhoo Plans To Avoid Tech Snafu

Written on
March 10th 2008
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ADOTAS — Yahoo Inc. has lost a suitor. As many industry watchers predicted, News Corp.’s desire for Yahoo is not as ardent as Microsoft Corp.’s. Rupert Murdoch reportedly told investors at an annual Bear Stearns media conference today that News Corp. will not “get into a fight” with Microsoft. News Corp. [...] more...

Jivox Hopes to Do for Video What Google’s AdWords Did for Display

Written on
March 10th 2008
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ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...

Eyespot Offers Online Publishers New Products To Maximize Ad Revenue

Written on
March 7th 2008
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ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video. The suite includes advanced rich Internet and mobile video applications that allow consumers to view, [...] more...


Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

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