technology-leaders



Industry Experts Predict the Top 5 Digital Marketing Trends for 2013

Written on
November 23rd 2012
Author
Adotas

With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively and ... more...

Fox in the Henhouse: Should You Trust Your Agency with Analytics?

Written on
June 15th 2009
Author
Andrew Edwards

ADOTAS — Advertising agencies—and especially digital agencies—are among the most fascinating companies in the world. They are staffed (most of the time) by whip-smart, sometimes arrogant, fun, creative, young, attractive people. Doesn’t it always seem like the good-looking smarty-pants you knew in high school ended up working at an agency? Sometimes, ... more...

Google (Analytics) comes marching in. . .with you right behind

Written on
June 1st 2009
Author
Andrew Edwards

ADOTAS — Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the most ... more...