techcrunch
Do Interstitials Suck?
ADOTAS – There was a big fuss on TechCrunch yesterday about interstitial ads — Dell was running a display takeover before sending readers on for their tech gossip — that culminated in a column by founder Michael Arrington titled, “Real Blogs Don’t Have Interstitial Ads.” “[Interstitials] aren’t as bad as the ridiculous [...] more...
TechCrunch’s Baseless Accusations About Google & DSPs
ADOTAS – Hey everybody — TechCrunch’s Erick Schonfeld just discovered these nefarious things called DSPs! Apparently the rapscallions are giving independent ad networks trouble. Oh, and because Google is offering white-label technology to agencies that plug into the DoubleClick Ad Exchange (as well as others), he makes a lot of accusations [...] more...
AOL Slurps Up TechCrunch
ADOTAS – At TechCrunch Disrupt, founder and tech media maven Michael Arrington just invited his new overlord, AOL CEO Tim Armstrong on stage and announced that it was official: AOL had acquired the mightiest of tech sites. Arrington fell to his knees and said in a throaty voice, “I shall [...] more...
At Crunchies, Facebook CEO Says Privacy Policy Reflects Social Norms
ADOTAS – Joan Rivers wasn’t working the red carpet, which was probably for the best as she wouldn’t have anything kind to say about the wrinkly, untucked shirts and jeans of most attendees. But last Friday’s Crunchies — hosted by TechCrunch, GigaOm and Venture Beat and now in its third [...] more...
Rumor Mill on Fire With AOL/Mashable Merger
ADOTAS – It’s the hot gossip of the online sector — what older firm, which just ended a turbulent relationship and is looking to rebound on its own, is courting a hot media site run by a dashing young hunk? The big wheel of the rumor mill keeps on turning with [...] more...
Techcrunch’s Michael Arrington ‘loses’ lawsuit for the right reason
ADOTAS — Every time I finally think he is a complete blowhard, Michael Arrington does something that I can’t help but admire. He apparently got into a serious feud with an unsavory character, Sam Sethi, who was a former TechCrunch UK editor. Sethi lied about sponsorship revenue possibilities, wrote some unethical [...] more...
New York Times blog fail prompts Jeff Jarvis deep sigh
ADOTAS — I’m not really sure why the Times wastes in print on what blogs do or don’t do well. The newspaper seems to think what works for traditional journalism is the same way it should for blogs, it doesn’t, and time after time foists another silly blog-centric story on readers. [...] more...
Another blanket denial from Last.fm that it didn’t hand over user info
ADOTAS — A quick new glance around the webosphere. Has The Ad Recession Hit Bottom Yet? (Paidcontent) Microsoft’s $80 million advertising gamble on Bing search taking on Google. (AdAge) - Another blanket denial from Last.fm that it didn’t hand over user info to RIAA. (Techcrunch) And partner CBS? apparently we’ll find out. Nokia’s Ovi Store went [...] more...
Longer searches affecting paid search
ADOTAS — The paid search decline that has been noted before might be a victim of longer, more detailed searches, though not everyone is convinced. For April, according to comScore, Americans conducted 14.8 billion core searches, a 3-percent gain versus March. This backs an overall trend, according to he research company, [...] more...
Bumbling spies using Facebook to recruit, Israelis say
ADOTAS — A quick news glance around the webosphere. Israel’s internal intelligence service says Arab enemies are trying to use Facebook to recruit spies. (MSNBC) – Sounds laughably lame and not very ‘covert’ to me. As if Facebook hasn’t enough problems lately. Does anybody believe the numbers when it comes to web visitors? [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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