tech



EXCLUSIVE: Yahoo Genome Mastermind Freedman on Joining Nativo

Written on
October 14th 2013
Author
Richard L. Tso

ADOTAS — Jay Freedman, former VP of Yahoo, will be joining the ranks of native ad company Nativo as the company’s first Chief Revenue Officer. This decision by Nativo highlights added emphasis towards top-line growth and building a scalable company. And it’s a smart move since native advertising is white ... more...

Twitter: Simple Advertising Could Lead to a Successful IPO

Written on
October 10th 2013
Author
Peter Koeppel

ADOTAS — In true microblogging fashion, Twitter recently announced its IPO with a 140-character tweet. Over 200 million people use the communication tool globally, and while the IPO has been expected for years, Twitter is only now taking advantage of its positive revenue from advertising. Bringing back the tech sector? Twitter’s IPO ... more...

Flipping the Script: Major Media Companies Woo Startups

Written on
October 3rd 2013
Author
Mike Daly

ADOTAS -– Last month, we reported on a new initiative by The New York Daily News in which it will invest its various resources — including seed money and office space — in startup media tech companies. Yesterday, the Daily News joined a dozen other companies, including media giants HBO, Meredith Corporation, ... more...

Report: ‘New York’s Hometown Paper’ Launches Program To Aid Media Tech Startups

Written on
September 10th 2013
Author
Mike Daly

ADOTAS – The New York Daily News has launched a new program in which it will invest its various resources — including seed money and office space — in startup media tech companies. “Entrepreneurs, venture capitalists, angel investors and professionals will provide mentorship and guidance to Innovation Lab startups, while the ... more...

Blogshare: 5 Great Pinterest B2B Accounts

Written on
April 25th 2013
Author
Adotas

ADOTAS (via PinLeague) – At first glance, it’s obvious that Pinterest is a perfect platform for B2C companies to market their products. It’s still overwhelmingly product-image oriented, overwhelmingly female (though the percentage of men on Pinterest continues to grow)  and overwhelmingly an escapist network.  However, with the rising popularity of infographics, the Pinterest tech category and Pinterest as a marketing ... more...

Tech for Technophobes I: Even You Can Embrace Ad Tech

Written on
February 18th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

Is Silicon Beach the Next Silicon Valley? Tech Startups Flock to L.A.

Written on
January 30th 2013
Author
Richard L. Tso

Los Angeles is known for its sunshine, sand . . . and now silicon. Southern California, also known as ‘Silicon Beach’ by many, is quickly gaining a reputation for being the up-and-coming region for emerging technology startups. The area is attracting high-caliber talent and serious venture funding for tech-based startup ... more...

The AOL On Network Launches Its Connected TV App on Xbox LIVE

Written on
December 18th 2012
Author
Press Release

NEW YORK  (December 18, 2012) – The AOL On Network today announced that its app is now available for download on Xbox 360®, giving 40 million Xbox LIVE® subscribers access to a wide selection of rich, high-definition videos. AOL On recently launched an updated version of its connected TV app ... more...

IDG Consumer & SMB Launches TechHive.com, Redesigns Macworld and PCWorld sites

Written on
October 1st 2012
Author
Press Release

SAN FRANCISCO (October 1, 2012) – IDG Consumer & SMB, home to trusted tech media brands Macworld and PCWorld, announced today the launch of TechHive.com. Created by a team both passionate and expert on consumer technology, TechHive offers analysis, insight, and conversation to an audience of enthusiasts who build their lives ... more...

Tech failures, ppc fraud and not a good week for CEOs or Intel

Written on
May 13th 2009
Author
Edward Barrera

ADOTAS – A quick news glance around the webosphere.   The ten biggest tech failures of the last decade. (24/7) (Microsoft has two of them.) Pay-Per-Click Web Advertisers Combat Costly Fraud. (NYT) (The article omits the more nefarious malware and identity theft problem.) Short stay for outgoing Ask.com Chief Executive Jim Safka. (Marketwatch) Europe whacks Intel, fining it ... more...