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Turner Taps Cornerstone for Broadband Marketing Initiatives
Music/lifestyle marketing firm Cornerstone has kickstarted a partnership with Turner Broadcasting for its new comedy broadband network Super Deluxe. In effect, Cornerstone will be providing marketing, promotions, as well as a full digital and PR campaign. Since its launch in mid-January, Super Deluxe has attracted nearly two million unique users with [...] more...
TBS Airing SMS-Based Interactive Game Show
A new show on TBS, premiering August 28th, will have viewers exercising their thumbs along with their brains as they text-message their way to cash and prizes. Midnight Money Madness, created by the digital arm of production company Endemol, the same company that created Big Brother and Deal or No [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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