taykey



Taykey Expands Leadership Team with Three New Strategic Hires

Written on
February 18th 2014
Author
AdotasWire

NEW YORK, February 18, 2014 (ADOTAS) – Taykey, the leading provider of dynamic media solutions for real-time advertising,today announced the appointment of three new senior executives: Alya Adelman as Vice President of Product; Geordie Holbert as Vice President of Strategic Partnerships; and Dan Hurwitz as Senior Vice President of Sales. Following a ... more...

Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on
December 30th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on February 26, 2013, placed at No. 7 in our 20 most popular articles of the year. ADOTAS – Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s ... more...

AFAIK: Fetch, Compass Labs, Viggle, 140 Proof, Taykey

Written on
May 15th 2013
Author
Mike Daly

ADOTAS — Here are some noteworthy news items form Wednesday’s email. Fetch, an award-winning, independent mobile marketing agency that recently announced its entrance into the United States with an office in San Francisco, announced today that it has appointed Catalyst S+F CEO John Durham (pictured) to its Board of Directors. As CEO and managing ... more...

Infographic: How Anticipation for 4 Smartphones Met Reality

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS – Thanks to Apple, the launch of every new generation in mobile phones has become an event. First a theatrical press conference, then a period of anticipation, finally the product in the hands of consumers and reviewers.  It’s a hype cycle orchestrated by the marketing departments followed by a ... more...

Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

Written on
April 12th 2013
Author
Mike Daly

ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Taykey Analyzes Social Chatter Surrounding Holiday Shopping

Written on
December 7th 2012
Author
TagMan

Taykey recently analyzed the social conversation happening around holiday shopping (retailers, promotions, products). Below is a spreadsheet (click repeatedly to enlarge) that shows names of various retailers who had a significant volume of activity, and underneath, the top other terms associated with those retailers. A few interesting nuggets: Many of the terms associated ... more...

Election 2012: By the Digital Numbers

Written on
October 4th 2012
Author
Mike Daly

Taykey has issued the following social stats on Wednesday’s opening presidential debate: Of the people who declared one candidate the winner, Romney came up as the winner by a 6-to-1 margin. Romney had twice the average positive sentiment than Obama. Despite this, people expressing who they are going to vote for choose Obama ... more...

Infographic: iPhone 5 Reaction on the Social Web

Written on
September 13th 2012
Author
Mike Daly

The folks over at Taykey took the occasion of Apple’s press conference yesterday to apply its technology to the social media buzz about the iPhone 5 (see infographic below). According to the company’s blog, ” … there was a lot of discussion online that rose and fell with the introduction of each feature. ... more...