targusinfo



Interview with Neustar AdAdvisor VP Paul McLenaghan

Written on
June 3rd 2013
Author
Adotas

ADOTAS – Data is at the heart of all phases of the marketing campaign cycle — planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and in-house customer data across all of those phases to gain decision-driving insights and tangible results. Neustar AdAdvisor provides a ... more...

Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series

Written on
October 4th 2011
Author
Gavin Dunaway

ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across ... more...

Q&A: TARGUSinfo Unleashes AdAdvisor Platform

Written on
May 18th 2010
Author
Sarah Novotny

ADOTAS - Tell us about the origins of TARGUSinfo. What compelled you to produce AdAdvisor by TARGUSinfo and what need in the industry has been fulfilled by it? TARGUSinfo was founded in 1993. The company’s mission has always been to deliver accurate and actionable attributes about consumers, in real time, ... more...

Privacy Advocates Take Aim at RTB

Written on
April 8th 2010
Author
Gavin Dunaway

ADOTAS – I opened my inbox this morning to be greeted by a searing press release from privacy advocate Jeffrey Chester, executive director of the Center for Digital Democracy (CDD) — already I knew it was going to be a fun day. The Federal Trade Commission — you know, those guys ... more...

Quick Hits: Demdex Integrates TARGUSInfo AdAdvisor

Written on
March 11th 2010
Author
Gavin Dunaway

ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data into its turnkey audience management solutions. Demdex clients can will have turnkey access to verified demographic, psychographic and product interest data on about half of their online visitors. – 24/7 Real Media has released Open AdStream® 10, the latest upgrade to ... more...