targeting



How to Extend Your Reach and Avoid Oversaturated Audiences

Written on
June 25th 2014
Author
Bill Guild

ADOTAS (3rd of 5 parts) – Consider this hypothetical scenario: A brand wants to increase product sales, so its agency sets up a conversion-focused campaign through programmatic media buying. Performance slows within a number of days, with conversions plateauing and then decreasing. Because the ad targeted consumers at a high ... more...

Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

4 Musts for Successful Mobile Ads

Written on
May 27th 2014
Author
Billy Kramer

ADOTAS – In my pre-digital days, I sold local radio in Atlanta. Selling radio for a local radio station is a lot like working for a startup. You wear many hats: cold-calling, creating proposals, dropping off air checks, picking up checks and more often than not, writing ad copy. Jeff Davis, ... more...

Infographic: Journey Through ‘The Garden of Identifiers’

Written on
May 21st 2014
Author
Adotas

ADOTAS – They say April showers bring May flowers, and here we are in May with everything blooming. Like those pesky dandelions sprouting up everywhere, there’s a profusion of approaches to recognizing and reaching online audiences: cookies, Apple identifiers, Google identifiers, device recognition and more. It’s a regular jungle out ... more...

Why Ad Server Misfires Hurt Advertisers

Written on
May 20th 2014
Author
Dave Zinman

ADOTAS – A great deal of time and effort is spent creating platforms and algorithms that can increase timeliness and targeting accuracy at scale. These ad serving platforms and programmatic buying have improved digital advertising in many ways, and are dynamic and adaptable in every way but one: what about ... more...

Act Your Age: Why Online Video Buying Should Not Be Like TV

Written on
May 13th 2014
Author
Tyler Greer

ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm demonstrates ... more...

Demandbase Adds Mobile and Video Targeting Functionality for B2B Advertising

Written on
April 25th 2014
Author
Press Release

ADOTAS — Demandbase, the targeting and personalization company, today announced that its marketing platform now includes the ability to extend the reach of B2B campaigns by targeting specific business audiences on mobile devices, and  run video advertising campaigns targeting companies and business audiences on YouTube. Test Field & Execution Mobile targeting The new mobile ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...