targeting
Targeting a Moving User
ADOTAS – Users have become accustomed to free content at their fingertips and are using the online platform to “seek and assist”; they either know exactly what they are looking for or are searching until they find something to help guide them. Assistance could be anything from a tweet, a homepage [...] more...
Choosing the Right DSP
ADOTAS – 2010 is already shaping up to be the year of real-time bidding (RTB) technologies and demand-side platforms (DSP). The availability of real-time bid access into the major ad exchanges is converging with an industry-wide preference for agency-administered ad-buying and ad-trafficking platforms. The traditional ad network model achieved many things [...] more...
It’s the Engagement, Stupid
ADOTAS – Throughout the online marketing industry, the buzz is growing about the “next generation of display.” Here are a few themes you might hear passing the water cooler on the way to the CMO’s office this afternoon: Data: it’s all about picking the right audience Efficiency: buying and optimizing media is [...] more...
Rosy Fourth Quarter for [x+1]
ADOTAS – Is that [x+1] looking all smug there in the corner? Well, I guess they have some reason to grin as fourth quarter revenue jumped 62% over the prior year. New Fortune 500 business and increased orders from existing customers helped fill [x+1]’s coffers at the end of the [...] more...
Bizo Enhances B2B Targeting With API
ADOTAS – “B2B typically lags the online advertising industry,” said Russell Glass, CEO of Bizo, B2B targeting platform and ad network. “It stayed in the offline world longer than B2C, we took longer to get into search and email. But the industry transition to display and targeting is happening now.” To [...] more...
Enhanced Notice: Recruiting Advertisers Now
ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] more...
Cupid’s Emails: Targeting for Valentine’s
ADOTAS – Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses. One [...] more...
AdWords Locks In on Specific Mobile Devices and Carriers
ADOTAS – Google is narrowing advertiser’s sights on the mobile front. AdWords has enabled mobile campaigns to target specific devices and carriers — either from the U.S. or Canada. Supported devices include those operating with Android or the Palm OS and iPhones — no BlackBerry for you! Google believes this will [...] more...
OpenAmplify’s PinPoint Gets the Gist for Keywords
ADOTAS – Keyword targeting is often limited by its fondness for frequency. Not a lot of programs can read between the lines to get at the context of a page’s content — which is where semantic technology comes into play. PinPoint, a new service from semantic web platform OpenAmplify, identifies the [...] more...
Compete and MIG Partner for Precision
ADOTAS – Every advertiser wants to feel special, like there’s that one marketplace that’s been specially arranged for it and it alone. Kantar Media’s analytic arm Compete and WPP’s Media Innovation Group (MIG) have teamed up to make that dream come true. The companies have combined Compete’s rich online consumer data [...] more...
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Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
