targeting
Resonate Promises More Click-Throughs than Third-Party Methods
ADOTAS – Earlier this week, attitudinal targeting company Resonate Networks released its Insights Driven Media technology, which the company said delivered a 142 percent better click-through rate than Bluekai and 159 percent better than Exelate. (For some background on Resonate, see what Adotas wrote about them last fall, back when [...] more...
AdTruth Holds On To Customer Trust
ADOTAS – Our “online world” is changing at an exponential rate, each minute of every day and right beneath our fingertips. Devices used every day to access the Internet or to develop and store data are no longer just impersonal fixtures on a desk in an office building, university or [...] more...
Serving Two Masters: Balancing Consumers and Advertiser Needs in the Deals Space
ADOTAS – For daily deal businesses like Groupon, Living Social, and hundreds of others, serving two masters — advertisers who want to build brand loyalty and repeat business, and fickle subscribers who want relevant offers, not junk — is no easy task. With 685 (and counting) group sales and flash sale [...] more...
Hulu Gives Users Gong Power With Ad Swap
ADOTAS – You know what would make Hulu’s new Ad Swap product perfect? A gong. Because there’s something about Hulu’s latest consumer-facing video ad service that reminds me of NBC’s infamous amateur talent show. Say I’m trying to watch the latest episode of FX’s “Archer”, but before I can get to the so-wrong-it’s-right animated [...] more...
FTC Patrolling for Non-OBA User Data Collection
ADOTAS – It appears the FTC may, at long last, be realizing that curbing perceived targeted marketing abuses would likely lead to undesired and potentially disruptive consequences, including undermining the implicit bargain that drives the Internet — an exchange of value between consumers and content providers. The Commissioner for the FTC [...] more...
Email: Segmenting Subscribers
GRAPHICMAIL - Segmentation isn’t what happens when you peel an orange — it’s the practice of making your email messages more targeted to individuals by dividing your subscribers into groups of people with similar likes. Even if your whole audience is made up of people who are just dying to hear from [...] more...
Rocket Fuel Pumps Up Its Brand Booster
ADOTAS – On the heels of introducing its triple-layered brand shield, Rocket Fuel has introduced Brand Booster 2.0 built on top of its real-time targeting platform. In particular, Rocket Fuel has added cross-channel (display, video, social and mobile) capabilities and the option to employ multiple survey questions to its Real-Time Brand [...] more...
More Technical Details in KISSmetrics’ eTag Saga
ADOTAS – It looks like what appears on screen when a cat runs across the keyboard: VAR KMCID=’Z9iGGN1n1-zeVqbgzrlKkl39hiY’; if(typeof(_kmil) == ‘function’)_kmil(); That’s the contents of the global identifier variable KMCID set when a user hit any site using KISSmetrics’ tracking technology (such as Hulu or Spotify) before July 29 and the third-party [...] more...
Got Funds? Monetate Gets $15.1M for Targeting & Testing
ADOTAS – Target-and-test hotshot Monetate continues to impress investors. Following a $5.1 million haul from December, the company has raised another $15 million in a Series B round led by OpenView Venture Partners Major retail clients clients including PETCO, Urban Outfitters and Brookstone use Monetate’s technology to concurrently run numerous targeted [...] more...
Interclick and ValueClick Feel Stock Market Shellacking
ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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