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24/7 Launches Business Online Ad Network

Written on: April 21st 2008
Author: Kathleen

ADOTAS – Digital marketing company 24/7 Real Media Inc. today announced a partnership with four publishers to create BBN, a B2B interactive advertising network. Cygnus Business Media, Nielsen Business Media, Reed Elsevier and The McGraw-Hill Companies have banded together to offer greater reach and more efficient media buys for online advertisers. [...] more...

Men Are From Mars, Women Are From Web 2.0

Written on: February 19th 2008
Author: Yvonne DiVita

The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...

Pixsy And Lycos Create Partnership

Written on: January 25th 2008
Author: Editor

Pixsy Corporation, a media search platform that powers private label video and image search engines, announced this week that it has made a distribution deal with Lycos Inc., a provider of social publishing, media and search services. Under the agreement, Lycos will utilize Pixsy’s media search platform to offer video [...] more...

Offline Data Fair Game For Microsoft

Written on: January 24th 2008
Author: Editor

Earlier this month Microsoft announced a project that will utilize method of collecting data on users’ “cell phones, geolocation systems, credit-card information” and various other sources to create highly targeted advertising, reports MarketWatch. This data is the prize pig of the online advertising industry that gives any company with access to [...] more...

Casual Blogs Are Making More Dough

Written on: December 26th 2007
Author: Editor

Casual blogging is becoming more and more lucrative with many only attracting a few thousand readers a day, but making a few thousand dollars a month. The increase has come from various programs such as Google AdSense, which allow sites to take advantage of word specific advertising as well as [...] more...

FTC Releases Behavioral Advertising Guidelines

Written on: December 21st 2007
Author: Alternative Media

Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.In hopes of setting the pace for a self-regulatory privacy regime for companies that track [...] more...

BiggerBoat Launches Vertical For Entertainment

Written on: November 15th 2007
Author: Editor

BiggerBoat.com launched its first interactive vertical ad network this week. The provider of searchable music and movie information has built a platform for an interactive vertical focused on utilizing the pull of entertainment to help advertisers engage target audiences. The network reaches over 15 million unique users a month. BiggerBoat [...] more...

Lost in Translation: Every Market is a Culture

Written on: October 24th 2007
Author: Douglas Glenn Clark

You know you have a great product, the price is right, and you’ve spent a bundle on a barrage of slick, witty advertisements. Yet sales are slack, so your ship sinks while your competitors sail away on surging revenues. If this sad tale sounds familiar, you may have neglected the [...] more...

Google Takes Over TV Ads With Nielsen’s Help

Written on: October 24th 2007
Author: Editor

Today, the Nielsen Company and Google announced a strategic, multi-year partnership. The relationship will leverage Nielsen’s television audience measurement experience to bring demographic data to Google’s TV Ads advertising platform. This combined data will allow Google to provide agencies and advertisers with the information they need to assist them in [...] more...

Nokia Gets Geographical, Acquires Navteq

Written on: October 1st 2007
Author: Editor

It was announced today that Nokia Corp. is buying navigation-software maker Navteq Corp. for about $8.1 billion. The agreement states that Nokia will pay $78 in cash for every share of Navteq, including the outstanding options. Navteq is based in Chicago and sustains digital maps which the company licenses to web sites [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...