targeting



Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

Content Marketing is Getting Smarter and Going Mobile

Written on
February 28th 2014
Author
Patricia Hume

ADOTAS – The priorities of marketers in 2014 can be summed up in one word: engagement. Customer attention is a precious commodity these days and companies are experimenting with all sorts of new ways to keep people engaged. A recent study from eConsultancy highlighted this trend in detail: while marketers ... more...

WATCH: Eyeview Takes a Wrecking Ball to Facebook’s ‘Look Back’ Movies in Personalized B2B Campaign

Written on
February 12th 2014
Author
AdotasWire

NEW YORK, February 11, 2014 (ADOTAS) – Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, has launched a first-of-its-kind direct marketing campaign, targeting more than 1,000 prominent C-suite and ad agency executives, including Marissa Mayer, Larry Page and Mark Zuckerberg. Each executive will receive a ... more...

Rocket Fuel Exec Offers Reasons for Optimism About the Future of Mobile Advertising

Written on
February 4th 2014
Author
Richard L. Tso

ADOTAS – For marketers, mobile advertising holds quite a lot of promise. Just do a quick search for the terms “mobile advertising” and you will see a myriad of articles discussing how brands and agencies view mobile as the “billboard in your pocket” or the “next generation of consumer engagement.” ... more...

Real-Time Bidding Deserves Real-Time Insights: 9 Benefits For RTB Buyers, Publishers, And Exchanges

Written on
December 30th 2013
Author
Michael Driscoll

EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now ... more...

5 Things Brands Need to Do to Come Out on Top With Google+

Written on
December 26th 2013
Author
Kevin Gibbons

EDITOR’S NOTE: This article, originally published on Feb. 26, 2013, placed at No. 16 in our 20 most popular articles of the year. ADOTAS — You may have noticed things have been heating up between Google and Facebook recently. Facebook claims its announcement of Graph Search doesn’t mean they are getting involved ... more...

Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing

Written on
December 12th 2013
Author
AdotasWire

SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. When combined with Marketo’s rich behavioral ... more...

Opera Mediaworks Reveals 6 Biggest Mobile Advertising Trends of 2013

Written on
December 11th 2013
Author
AdotasWire

SAN MATEO, Calif., December 11, 2013 (ADOTAS — In a special year-in-review report, Opera Mediaworks, has selected the top 6 trends in mobile advertising witnessed on its mobile ad platform, the world’s largest, reaching 400 million consumers a month via 60 billion ad impressions. Among the trends: We began to see the ... more...