targeted-email-marketing
Epic Advertising Wins Spam Suit
ADOTAS – Epic Advertising confirmed today that a federal district court in San Francisco recently ruled that the company was not responsible for violating the Can-Spam Act of 2003. Internet service provider ASIS alleged that Epic was responsible for thousands of unsolicited, misleading e-mails sent to consumers, but the judge in [...] more...
SEO Doesn’t Have To Garner JUNK Leads
ADOTAS EXCLUSIVE — I’ve heard many marketers say that it’s impossible to effectively target using the Internet, much less diagnose why visitors are not exhibiting a desired response. Visitors are coming from search engines, from links and more links that are in ads, newsletters, e-mail campaigns, various forms of social [...] more...
DirectoryM Launches Ad Platform Targeting Hispanics
ADOTAS – The online audience for Spanish and Portuguese speakers in the U.S. and Latin America is mushrooming; in the U.S. alone, the group represents more than $680 billion in purchasing power, according to Kalorama Information. DirectoryM, a local interactive advertising platform, is hoping to tap into the market. DirectoryM is [...] more...
Burst Media Launches Ad Network for Hipsters
ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...
Chameleons Reach People Where Live Online
ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] more...
Print Magazine To Publish Interactive Ads
ADOTAS – Has the death of print been greatly exaggerated? Men’s Health, the world’s largest men’s lifestyle magazine, is going interactive – and it’ll be interesting to see if this signals a big shift in the way print communicates with its readership and/or possibly offering a way to resuscitate the [...] more...
Study: People Don’t Like What You Do For a Living
ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the [...] more...
American Apparel Picks Lyris To Manage Marketing Campaign
ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program. American Apparel, a vertically integrated manufacturer, distributor and retailer of fashion basics is implementing Lyris’ ListManager – a marketing software program that creates, sends and tracks e-mail marketing campaigns – to [...] more...
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Latest News
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
Features
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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