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targeted-email-marketing

SEO Doesn’t Have To Garner JUNK Leads

Written on: May 8th 2008
Author: Kathleen Brush

ADOTAS EXCLUSIVE — I’ve heard many marketers say that it’s impossible to effectively target using the Internet, much less diagnose why visitors are not exhibiting a desired response. Visitors are coming from search engines, from links and more links that are in ads, newsletters, e-mail campaigns, various forms of social [...] more...

DirectoryM Launches Ad Platform Targeting Hispanics

Written on: May 7th 2008
Author: Kathleen

ADOTAS – The online audience for Spanish and Portuguese speakers in the U.S. and Latin America is mushrooming; in the U.S. alone, the group represents more than $680 billion in purchasing power, according to Kalorama Information. DirectoryM, a local interactive advertising platform, is hoping to tap into the market. DirectoryM is [...] more...

Burst Media Launches Ad Network for Hipsters

Written on: May 6th 2008
Author: Kathleen

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...

Chameleons Reach People Where Live Online

Written on: April 28th 2008
Author: Ben Kartzman

ADOTAS EXCLUSIVE — Consumers are spending more time online than with TV or any other media, and every day interactive marketers are searching for the right strategy to capitalize on this growing opportunity. And the digital world has opened new lines of communication between advertisers and consumers because the Internet [...] more...

Print Magazine To Publish Interactive Ads

Written on: April 25th 2008
Author: Kathleen

ADOTAS – Has the death of print been greatly exaggerated? Men’s Health, the world’s largest men’s lifestyle magazine, is going interactive – and it’ll be interesting to see if this signals a big shift in the way print communicates with its readership and/or possibly offering a way to resuscitate the [...] more...

Study: People Don’t Like What You Do For a Living

Written on: April 10th 2008
Author: Kathleen

ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the [...] more...

American Apparel Picks Lyris To Manage Marketing Campaign

Written on: March 28th 2008
Author: Editor

ADOTAS — Marketing technology company Lyris, Inc. announced that it has been selected to run American Apparel’s e-mail marketing program. American Apparel, a vertically integrated manufacturer, distributor and retailer of fashion basics is implementing Lyris’ ListManager – a marketing software program that creates, sends and tracks e-mail marketing campaigns – to [...] more...

Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...