targeted-advertising



When it Comes to Google What’s Good to Know May Not Be Good for Me

Written on
November 14th 2014
Author
Doug Knepper

I thought to go back on a piece we published some time ago about Google’s ad own ad push entitled “Good to Know” from 2012. At the time they had some snappy ads on the train going into New York City. One is reproduced below.  It broadcasts the idea that Google is ... more...

Predictive Personalization: How Far is too Far?

Written on
October 20th 2014
Author
Anusha Anand

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the line ... more...

EXCLUSIVE: ‘Data Elite’ Grad Helps Turn Site Comments Into Big Data Gold

Written on
May 20th 2014
Author
Richard L. Tso

ADOTAS – Every entrepreneur remembers the time when they got the call that changed their life. For entrepreneur Patrick Giblin (pictured), it happened about 5 months ago. The competition among tech startups is incredibly fierce, with 3 out of 4 destined to fail, according to research released by Harvard Business School. ... more...

Simulmedia Closes $25 Million D Round

Written on
December 10th 2013
Author
Press Release

NEW YORK, December 10, 2013 (ADOTAS) — Simulmedia, a targeted television advertising company, today announced that it has closed a $25 million Series D round of funding led by new investor Valiant Capital. Others participating include R&R Venture Partners (a new fund created by Dick Parsons and Ronald Lauder), and ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Guardian News and Media Takes On Cognitive Match’s Targeting Solutions

Written on
December 12th 2011
Author
Brian LaRue

ADOTAS – Guardian News and Media, the parent company of U.K. daily The Guardian and its sister paper, the weekly Observer, announced today it’s selected onsite targeting solutions provider Cognitive Match to improve the commercial potential of its websites. These are hugely-read publications throughout the English-speaking world — the GNM ... more...

Pandora Wants YOU To Vote For…?

Written on
November 18th 2011
Author
Sarah Novotny

ADOTAS – Pandora is throwing its hat into the ring this election cycle. In an effort to attract more political ad dollars, the personalized internet radio service is unveiling a new, targeted ad product aimed at candidates and special interest groups. Using the ZIP Code information collected at the ... more...

Report: Yahoo To Let Users Shut Out BT Ads

Written on
August 8th 2008
Author
Kathleen

ADOTAS – Yahoo is going to give users the option of spurning targeted ads, according to a report in The Washington Post. The decision is most likely a pre-emptive move in the wake of widespread privacy concerns in the online advertising industry as a whole. The House Committee on Energy and ... more...

GoFish Reels in Three Entertainment Sites

Written on
April 17th 2008
Author
Kathleen

ADOTAS – Media network GoFish has been angling to expand its entertainment empire for kids. Today, the company announced that it hooked three youth sites: Urbaniacs, Cookie Jar Entertainment’s Doodlebops and Spider Riders, boosting GoFish’s audience to more than 20 million. GoFish will be the exclusive interactive advertising partner with the ... more...

ReachLocal Forms Strategic Alliance With Google

Written on
January 8th 2008
Author
Alternative Media

ReachLocal, Inc., a provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google’s AdWords. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users ... more...