targeted-advertising
Report: Yahoo To Let Users Shut Out BT Ads
ADOTAS – Yahoo is going to give users the option of spurning targeted ads, according to a report in The Washington Post. The decision is most likely a pre-emptive move in the wake of widespread privacy concerns in the online advertising industry as a whole. The House Committee on Energy and [...] more...
GoFish Reels in Three Entertainment Sites
ADOTAS – Media network GoFish has been angling to expand its entertainment empire for kids. Today, the company announced that it hooked three youth sites: Urbaniacs, Cookie Jar Entertainment’s Doodlebops and Spider Riders, boosting GoFish’s audience to more than 20 million. GoFish will be the exclusive interactive advertising partner with the [...] more...
ReachLocal Forms Strategic Alliance With Google
ReachLocal, Inc., a provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google’s AdWords. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users [...] more...
Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Zenith Slashes Global Ad Spend Forecast October 7th 2008
- Web Associates Rebrands as LEVEL Studios October 7th 2008
- Funding News: Oberon Media, Appssavvy October 7th 2008
- Men Favor Internet Over TV October 7th 2008
- Newspapers Jump on Mobile Bandwagon With 2ergo October 7th 2008
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
Features
- Decision 2008, The Internet Changed Everything October 7th 2008
- Four UXD Commandments for the Interactive World October 7th 2008
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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