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targeted-advertising



Report: Yahoo To Let Users Shut Out BT Ads

Written on
August 8th 2008
Author
Kathleen

ADOTAS – Yahoo is going to give users the option of spurning targeted ads, according to a report in The Washington Post. The decision is most likely a pre-emptive move in the wake of widespread privacy concerns in the online advertising industry as a whole. The House Committee on Energy and [...] more...

GoFish Reels in Three Entertainment Sites

Written on
April 17th 2008
Author
Kathleen

ADOTAS – Media network GoFish has been angling to expand its entertainment empire for kids. Today, the company announced that it hooked three youth sites: Urbaniacs, Cookie Jar Entertainment’s Doodlebops and Spider Riders, boosting GoFish’s audience to more than 20 million. GoFish will be the exclusive interactive advertising partner with the [...] more...

ReachLocal Forms Strategic Alliance With Google

Written on
January 8th 2008
Author
Alternative Media

ReachLocal, Inc., a provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google’s AdWords. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users [...] more...