targeted-ads



Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

How ‘The Internet of Things’ Means Big Data for Marketers

Written on
January 28th 2014
Author
Richard L. Tso

ADOTAS – Soon, WiFi chips will be found in common everyday objects like personal satellite radio players, speakers, clocks, and watches, not to mention smartphones and laptops. Google’s acquisition of smart thermostat company Nest for $3.2 billion in cash signals the rise of the connected home phenomenon, and this trend ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

Unicorn Media’s Dynamic Ad Insertion Technology Enables Video Monetization on Twitter

Written on
December 10th 2013
Author
AdotasWire

TEMPE, AZ, December 10, 2013 (ADOTAS) – Unicorn Media, the market leader in Internet video solutions that allow the world’s largest publishers to dynamically insert video ads on IP-enabled devices, today announced that its Unicorn Once™ solution also enables dynamic ad insertion and device ubiquity via Twitter Player Cards, Twitter’s video ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
AdotasWire

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

Leveraging Search Retargeting to Reach your Target Customers

Written on
March 27th 2013
Author
Michael Benedek

In the current age of the Internet, search is still the behemoth, the channel we cannot live without, accounting for roughly 50% of online ad spend. While search sites do undoubtedly serve as the predominant online aggregation point for consumer purchase-intent data for marketers, consumers spend a very small proportion ... more...

Native + Data = Scale

Written on
March 7th 2013
Author
Cory Treffiletti

Native + Data = Scale This is a formula you’d better get used to quickly because its going to be powering everything you know about the Native Advertising sector for many months to come. Native advertising is hot right now.  More and more advertisers are testing out ways to get their messaging ... more...

Super Bowl XLVII in the Age of Big Data-Powered Advertising

Written on
January 29th 2013
Author
Rick Farnell

Super Bowl Sunday is coming up, and while it’s always a time for advertisers to flex their creative muscles, this year we can expect brands to take their creativity a step further with targeted messages and ads. The real game changer this year will be how advertisers use Big ... more...

Facebook Becomes a (Really Big) Country

Written on
January 7th 2009
Author
Edward Barrera

ADOTAS — Heh. I loved this line from the new stats released by the social network’s founder Mark Zuckerberg, “if Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.” According to the company, 150 million people are now members, ... more...

Facebook Becomes Money Hungry

Written on
October 26th 2007
Author
Sarah Novotny

After securing $240 million from Microsoft, Facebook is already looking for more money from other sources. The social network is searching out hedge funds and private-equity investors to raise more money according to a report in the Wall Street Journal. Nothing official has been signed as of now, but the site ... more...