target-advertising
Marchex And Citysearch Help Each Other Out
ADOTAS - Marchex Inc., a local online advertising company and publisher of local content, and Citysearch announced a strategic partnership today that provides Citysearch with a new distribution channel for both its content and advertisers and provides Marchex with extensive content for its local network. The terms of the agreement [...] more...
Jack9 Launches Target Ad Server
Jack9 Entertainment Inc., the new media leader of vertically integrated Internet properties, including the popular Jack9 Internet television network/IPTV entertainment destination, today announced the completion and successful operational testing of its advanced ad serving platform, Exa Exchange. Exa Exchange ushers in a new era of targeted online advertising as it [...] more...
Facebook Unveils Facebook Ads
Today, Mark Zuckerberg introduced Facebook Ads, an ad system for businesses to target users with advertising. Through Facebook Ads, users will learn about products through friend referral. Zuckerberg stated “Facebook Ads represent a completely new way of advertising online. For the last hundred years media has been pushed out to people, [...] more...
AdOn Network Switches To NetAcuity IP Intelligence
Digital Element, a provider of IP Intelligence solutions, today announced that AdOn Network, a provider of innovative, contextual and behavioral solutions for advertisers and publishers, is making a switch to NetAcuity IP Intelligence technology. AdOn Network, delivering more than 4 billion searches and 115 million unique users per month, wanted to [...] more...
Pull, Don’t Push: WebTrends New Ad Suite
WebTrends has unveiled their new, patented second generation ad suite additions that will show calculated engagement scores for every user and allows marketers to set precise value for every one of their web pages. The two new products, WebTrends 4 and Score will be included in WebTrends Marketing Lab 2. This [...] more...
CA Gets It For Free From Apptera’s MobileAds
Today Apptera announced that its MobileAd Technology will power the ad serving capability within the expansion of AT&T’s new ad-sponsored directory assistance service. AT&T has been doing controlled trials of the service in three cities and has now extended the testing, making the service available to the entire state of [...] more...
Spotlight
SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...
Features
- Facebook’s $100 Million Virtual Economy September 5th 2008
- Display Ad Networks at Risk? September 4th 2008
- Advertising GOLDMINE: Online News Sites? September 4th 2008
- SodaHead CEO: Building a Social, Online Democracy September 3rd 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
Latest News
- Hires, Fires: Nurun, MySpace, MediaCom, Wordia, NYT September 8th 2008
- Moviefone Ushers in New Voice-Activated Era With Apptera September 8th 2008
- Patriot Acquires Stake in Avot To Cash in on Mobile Boom September 8th 2008
- Sportgenic Scores $10M Series B; To Expand Sales Force September 8th 2008
- Yahoo Stock Beating Google (Relatively Speaking) September 5th 2008
- 10-Year-Old Google Kicking 33-Year-Old Microsoft’s Butt September 5th 2008
- More Evidence That Bribery Works September 5th 2008
- Reality Check: Social Networking Ain’t All That September 5th 2008
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