Adotas

Where media buyers start online





tapsense



RIP, UDID: Is IDFA the Long-Term Solution?

Written on
May 1st 2013
Author
Joseph Pianese

ADOTAS – As of today, Apple will no longer be accepting new apps, or updates of apps, that use the UDID, or Unique Device Identifier, of an iOS device to collect user information for targeted advertising. The change was officially announced by Apple on its Developers page on [...] more...

AFAIK: TapSense, SponsorPay, PaeDae, Univision, Yieldex, BlueKai, blurbIQ

Written on
March 27th 2013
Author
Mike Daly

ADOTAS – Here’s what the Email Man left at my virtual doorstep this week: TapSense has launched  M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale. Features and benefits include: the ability to [...] more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term [...] more...

Call To Action: What’s Your Take on Google’s Stock Plunge?

Written on
October 19th 2012
Author
Mike Daly

The botched release of Google’s Q3 earnings report and its subsequent effect on the company’s stock is predictably drawing reaction from several quarters. NPR blogger Mark Memmott said the stock “fell like an Austrian skydiver,” with share prices plummeting to around $687 each — down about 9 percent — before trading [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click