tapjoy



Tapjoy Launches the nGen Platform to Help App Publishers Monetize More Effectively

Written on
March 17th 2014
Author
Press Release

SAN FRANCISCO, March 17, 2014 (ADOTAS) – Tapjoy®, Inc., a leader in mobile ad-tech and monetization, today announced the launch of the nGen™ Platform, an end-to-end suite of monetization and advertising solutions designed to help app publishers engage and monetize more users through targeted advertising and customized messages. Mobile apps ... more...

Tapjoy Marquee Video(TM) Offers Premium Placement and Greater Visibility for Video Ads on the Tapjoy Marketplace

Written on
October 24th 2013
Author
Press Release

SAN FRANCISCO, October 24, 2013 (ADOTAS) – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced the launch of Tapjoy Marquee Video™, a new high-impact ad unit designed to grab consumers’ attention and drive deeper engagement for brands. Now available across Tapjoy’s network reaching more than 435 ... more...

Forrester Study: Apps Have Consumer Attention, But In-App Ads Have a Long Way to Go

Written on
October 8th 2013
Author
Richard L. Tso

ADOTAS – The mobile ad industry has gotten a bad rap as of late, with publishers struggling to deliver ads in just the right way without annoying consumers. It’s a delicate balance – inserting marketing messages into tiny ad units without completely overtaking the mobile experience. Emerging native ad solutions ... more...

Six Smart Steps to Better Mobile Marketing

Written on
May 9th 2013
Author
Peter Dille

ADOTAS — It’s vital for businesses to reach potential customers on their mobile devices. A new study conducted by Magid shows consumers spend an average of 14 hours a week on mobile devices — or more than half a day. Consumers that use mobile devices have said they’re receptive to ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...

Tapjoy Re-Emerges as App Discovery Network

Written on
November 3rd 2011
Author
Gavin Dunaway

ADOTAS – In attempt to enforce some kind of app purity system back in April, Apple decided to ban pay-per-install incentives from its app ecosystem after a bunch of apps that had rocketed up the App Store rankings. This took a huge chunk out of mobile ad network Tapjoy’s business, so it’s not ... more...

Welcome Aboard: Green Is New CEO at Magnetic, Apfelbaum Chair at Media Ventures Group

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS - James Green is the new CEO of search retargeting company Magnetic. His more than 20 years in the digital realm includes executive experience at The Walt Disney Company, Pixar Animation Studios and 24/7 Real Media (which acquired ad server Sabela Media, where Green was a founding partner and ... more...

Quick Hits: Apple-Scorned Tapjoy to Fund App-Porting to Android

Written on
June 16th 2011
Author
Gavin Dunaway

ADOTAS – Following Apple’s banning of offer walls that incentivize app downloads through virtual items, Tapjoy, once known as OfferPal, is launching a $5 million fund to port iOS apps to Android, a process that can cost developers anywhere from $50,000 to $100,000. The catch? Tapjoy wants to be able to distribute and monetize ... more...

Apple Offer Wall Ban Effects Entire App Ecosystem

Written on
May 2nd 2011
Author
Gavin Dunaway

ADOTAS – Can we all agree that discovering apps in the App Store sucks? Maybe Apple could follow GetJar’s lead and integrate Facebook Connect for a truly social experience, but somehow we doubt that’s going to happen. While on the user front, it’s just a pain in the ass to navigate ... more...